What to Look for When Choosing Video Production Services

Around 84% of consumers say they’ve been convinced to buy a product by watching a brand’s video, which is why producing premium-quality videos is a must.

Although it’s tempting to DIY, hiring a video production service is key for creating content that stands out and proves you’re an industry expert. But with so many options available on the market, it’s difficult to find one that aligns with your business. Perhaps you’re currently in this situation and are looking for inspiration.

Sounds like you? Don’t worry; we’ve got your back. Here’s what to look for in video production services.

A Great Portfolio

Before agreeing to full service video production, ask to see the company’s portfolio. Note, quality is always better than quantity so don’t dismiss a candidate simply because they have fewer pieces.

You should also look for examples in your niche as it shows that the video production services have experience producing excellent industry-related content that will raise brand awareness and drive sales.

High Standards

When searching for a video production company, it’s important to evaluate the service’s standards. You can find this by looking at their current videos and learning more about the process. Also, ask what equipment is used because it will show how serious they are about their work.


Reliable commercial video production services will adhere to your strict deadline. Before sealing the deal, ask how quickly the turnover is and how you will contact them. The company must understand the importance of time management, otherwise you’ll be paying more if the project is delayed.

Realistic Price

Spend time figuring out how much the average video producer charges. It’s wise to calculate this from five candidates so you know what you’re working with.

Once you have the figure, find a production company that is within that range and is transparent about the cost. For instance, you don’t want to sign a contract and then be faced with hidden fees.


You want a video production company that is passionate about their work and your venture. In general, the producer will be excited about your project and will suggest creative ideas to push your story further. As you chat, listen to your gut and you’ll know whether the company loves what they do.

Great to Work With

Bring your team to interviews because everyone must work well together. For instance, if you have an employee who has a basic understanding of video marketing, encourage them to come equipped with questions they can ask. Plus, it’s always good to get a second opinion.

Find the Best Video Production Services Today

Hopefully, after reading this article, you’ll find the right video production services for your business.

There are many important factors to consider such as the portfolio and passion. You should also look out for high standards and timeliness, especially if you’re on a strict deadline. Good luck with your search!

Found this article helpful? Great! Then check out the rest of our blog for more tips and tricks.