Digital marketing has become more critical in 2023 than ever before. Taking action to build, streamline, or enhance your marketing strategy can make a significant impact on your results.
The importance of digital and mobile platforms in obtaining and retaining clients is well known, yet many companies still lack an integrated plan for promoting digital transformation and growth while effectively engaging with audiences online.
If your company does not have a strategic digital marketing plan, you may encounter the ten issues discussed below and lose ground to more technologically advanced competitors. To assist you in improving your marketing strategy and attracting more clients in 2023, we will also provide key marketing solutions and next steps for each of these issues.
Valuable advice for companies on digital marketing plans
There are numerous detailed methods inside each technique that are critical to success. As a result, they must be assessed and prioritized. Examples include dynamic content for email automation, website personalisation for programmatic, retargeting, and skyscraper content for organic search.
If you’re unsure where to start, this article provides key insights for optimizing your marketing strategy across the most popular marketing channels and tactics.
The challenges of digital marketing
A common problem when creating a digital marketing strategy is knowing where to start. However, lean planning is the most effective method, and you don’t need a long document. Your strategy can be stated in a table that links digital marketing techniques to SMART objectives, covering two or three sides of A4.
Five reasons why you may need a digital channel strategy:
- You’re directionless
Companies that lack a digital strategy, and even many that have one, do not have a clear strategic aim for obtaining new consumers or deepening relationships with existing ones. Without SMART digital marketing objectives, you may not allocate enough resources to achieve them or evaluate if you’re reaching them through analytics.
- You don’t have a powerful online value proposition
When utilizing a strategic approach to digital marketing, defining the scope of opportunity involves thinking about which digital audience interactions we need to understand and manage through marketing communications. A carefully defined digital value proposition tailored to each of your target customer profiles can help you differentiate your online service, encouraging both existing and new customers to interact and remain loyal.
- You don’t know your online customers well enough
Although digital is often referred to as the “most quantifiable medium ever,” Google Analytics and similar tools will only give you the number of visits, not the visitor’s mood or what they think. To understand how your audience thinks and behaves, you’ll need to employ various types of website user feedback tools to detect and address your weak points.
- Your digital strategy is not integrated
It’s all too usual for digital marketing efforts to be carried out in silos, whether by a dedicated digital marketer, an IT department, or a separate digital agency. An integrated digital marketing strategy is more effective when combined with traditional media and response channels. With an integrated plan in place, digital will become an integral element of your marketing strategy and day-to-day operations.
- You’re wasting money and time through duplication
Even if you have ample resources, they may be squandered, particularly in larger organizations where different portions of the marketing department may purchase separate products or hire multiple agencies to do similar internet marketing activities. Investing in a marketing strategy that works for you and your team can help you plan, manage, and optimize your digital channels and platforms, increase your marketing ROI, and drive the marketing results you need to meet your business goals.
Investing in a marketing strategy that works for you and your team can help you plan, manage, and optimize your digital channels and platforms, increase your marketing ROI, and drive the marketing results you need to meet your business goals. There are many companies that can help you with this, so do your research and choose the one that best fits your needs.