Every marketer is faced with different challenges in establishing a market for a company’s brand. Despite brands attempting to achieve the same goals through similar channels, there are many challenges.
One brand may struggle to get enough traffic to their website via social media, while another brand might have difficulty measuring the ROI of the channel with the highest traffic. Digital marketing is a better way to reach large audiences and reduce setup and maintenance costs than traditional media.
This means that every marketing strategy has room for improvement. The trick is to identify the challenges you face and what you want to achieve.
Below are common problems that digital marketing can help solve:
How can I get more social media traffic?
While it’s easy for people to talk about engagement and shares, ultimately, businesses want traffic through social media. If you have a large following, refer them to your website to gain more followers. Many business owners forget to link back on their websites. Make sure to keep your followers updated about the latest products and offers, and never be afraid of asking for a sale.
How can you reduce bounce rate?
The average bounce rate of websites is between 40-60%. This means that more than half your visitors will leave the site immediately after they have accessed it. This figure can be improved faster than you could get more traffic. If you find areas that need improvement, then you should do so.
A high bounce rate is not something that can be fixed by one factor. It could be due to your site speed, design or traffic sources. If you have a lot of PPC or your ads don’t accurately reflect what is on your site, your bounce rate will increase.
You can improve your site speed by measuring it, checking your traffic sources and entrance pages, and determining which pages have the highest bounce rates. Then, take appropriate action.
What can you do to digitally market if you have limited time?
According to data there has been an increase in digital marketing spending from 12 percent up to 34 percent over the past five years. Digital marketing offers higher conversion rates than other types of marketing and lower lead costs. It is not a good idea to ignore it.
The umbrella term digital marketing covers a wide variety of disciplines, including SEO, PPC, social media and email marketing. You can reduce time and increase your chances for success by choosing the right digital marketing type. Outsourcing is a good option if your company lacks the expertise or time to manage digital marketing campaigns. This means that your company can focus on other things while maintaining a strong online presence.
How to achieve a high ROI in digital marketing campaigns
Many companies don’t have an ROI figure for social media. It is easy to track social traffic, conversions, and other metrics using tools like Google Analytics.
You can stay on track by focusing on your digital marketing KPIs. This will allow you to justify increasing budgets and initiating new experiments.
You can use digital marketing tools to generate ROI reports that will help you measure the effectiveness and efficiency of your marketing campaigns. You can track traffic, conversions, landing pages, and other metrics using multiple tools. To track your KPIs regularly, it is crucial to establish your KPIs early in the development of your strategy.
How can you maximize a small PPC budget
Google estimates that 41% of clicks on a term go to the top 3 paid ads. This is why it is important to keep your bids competitive. Most small businesses don’t have the budget to pay for PPC in order to keep good positions.
Budgeting is therefore essential. Most businesses have a PPC budget for the next quarter or year. Instead of spreading it over 365 calendar days, advertise in 30 day increments throughout the year. This will result in more clicks and higher conversions. It’s worth looking at other advertising networks and platforms as an alternative to Google Adwords. Twitter advertising, for example, is a more affordable option than Google Adwords and allows you to target specific groups based upon their behavior.
How can you increase your reach on Facebook
Recent Facebook algorithm changes have resulted in average posts reaching 16% of its followers. Facebook wants to make money advertising. We should stop treating it like a free profile, and instead treat it as a premium service.
Facebook is a social media platform that allows you to increase your posts and create ads for your pages. These options are great for increasing your engagement on Facebook. While many business owners are reluctant to pay for exposure on a social network that was once free, it’s still an extremely useful tool and well worth the cost.
Although you don’t have to pay for each post, if you know of an event or special offer that requires spreading, consider paying. You can also increase your reach by inviting users to interact with your content. Your page will be more popular if users like, share, and comment more. It’s important to explain how Facebook works in your posts. This will help users engage and be informed.
How to increase email marketing click-through rate
Business emails average a CTR 3.5%. This can vary depending on the quality of the list and segmentation.
Before you send people emails, you must get their consent. You also need to comply with the CAN SPAM law. Once you have all the information, you can begin to improve your approach to reaching as many people as possible.
Low CTR and high open-rate indicate that your message may not be relevant. Do not overwhelm people with too many calls-to-action. Instead, think about who might find this information most useful. Segmentation is key to email marketing success. Only send messages to people who are most likely to value them.
How can you reduce your mobile bounce rate?
Mobile devices have a bounce rate almost 10% higher that desktops. It can be due to a variety of factors including interruptions, ‘on-the-go’ behavior, slow loading times, poor 3/4G/Wifi signals, and slow loading speeds. This is the norm. However, it is important to think about your mobile users and make sure your site provides the best possible experience for those who use their phones or tablets.
Your provider may have used a responsive template but the code is too messy and the images are too large. You can reduce your mobile bounce rate by checking the speed of your mobile site and assessing how user-friendly it feels. By looking at the user journeys of your mobile visitors and the most popular entry pages, you can find out what they want. This will help you ensure that they have as many options as possible to access the important information.
This could mean that your website’s desktop and mobile versions have different menus. If your website isn’t offering the best user experience, you might consider creating an app.
How do you deal with slow websites?
To meet customer expectations, websites should load in under two seconds. If your website fails to meet this expectation, customers will return to search results to find a competitor that does a better job. Your site’s cause will determine the best way to fix it. Your hosting package might not be sufficient or the site’s construction may be to blame.
You can use Google’s Page Speed Checker to check how your site is performing. You may need to compress images, minimize CSS, prioritize visible content, and make pages load faster.
How can I get local web traffic?
Search engines and social media are used regularly to spread content overseas, even if your company offers local services. It is vital to stay up-to-date with local search results because 50% of people visit physical locations within a day of doing a local search.
It’s impossible to stop people visiting your website from other countries – even if these aren’t customers, their links can help you rise up the rankings and their shares might reach those who live closer to your home. A benefit to improving your local search is that more traffic will come from your area. This means that people are more likely find you when they are specifically searching for you.
How can you reduce bounce rates on blogs?
A blog generates 67% higher leads than a site without one. Your blog’s bounce rate is not the same as your other sites, so visitors will not be able convert. There are easy ways to keep your visitors coming back to your site and encourage them towards buying or enquires.
In reality, bounce rates are misleading. People can leave your site in frustration because they couldn’t find the information they needed, or they may leave with satisfaction because they found what they were looking.
The results are similar, unfortunately. However, they are more likely than not to purchase from your brand in the future. There are many ways to keep people reading your blog posts, regardless of which method they use.
It is easy to improve your internal linking by adding subject links and context links. This will allow people to navigate your site easily if you have more information. A contextual link is a link within the body of the text that links to the relevant page on our site.
These can be added if you are referring back to something that you have shared before or if you mention products. This creates a pathway to information and subtly encourages people to buy. Your blog posts are often tagged and categorised so that readers can find similar articles in your post. This allows them to explore your content more easily without having to modify your blog structure.
A digital agency can help you improve your ROI and solve common digital marketing problems. A full-service digital agency can help you create a seamless strategy.
A digital marketing agency can help you understand your business and achieve your goals. Multiple methods will be used to achieve your goals. It is important that you pay attention to the way a digital marketing agency measures and emphasizes ROI.
Expand My Business can assist you in finding trustworthy outsourcing services that offer a full range of market solutions. Our expert team of consultants will help you identify the scope of the work and recommend the best partner agency or vendor to meet your needs. Get in touch with us today to discuss your digital needs.
Also Read: What Does A Digital Marketer Do?