Want to know how to use keywords for SEO?
Google is getting better at understanding natural language and context, but you still need to be able to optimize your content for search engines.
A lot of people are struggling with this problem because it’s really hard to learn the right keywords for SEO success. It takes a long time, requires lots of trial and error, and can get expensive when you pay someone else to do it. Most people don’t know where or how to start learning about keywords.
But don’t worry! Keep reading for 15 tips on the best way to use keywords for SEO!
1. Do Your Research
The first step in using keywords for SEO success is to do your research. You need to understand what keywords people are using to find your type of business. There are a number of tools and methods you can use for this, including competitor analysis, search engine trends, and keyword research tools like Google AdWords Keyword Planner and semrush.
2. Use Your Keywords in Title Tags and Headings
Once you have determined which keywords to target, make sure to use them in your title tags and headings. This will help your site rank higher in search engine results pages (SERPs).
3. Use Your Keywords in Your Content
In addition to using your keywords in title tags and headings, you will also need to use them in your actual content. If possible, weave your keywords naturally into your writing so it does not sound forced. However, do not go overboard with the number of times you use a keyword. According to Google’s Search Engine Quality Guidelines, you should limit the use of a single keyword or phrase to 3% of your content.
4. Create Content With Your Target Keyword as the Title
Creating content with your target keywords as the title can help boost your site’s visibility and ranking in SERPs. For example, if you own a website about organic gardening and you know that the keyword “organic gardening tips” is being searched for by people, you could create a blog post with that exact title.
5. Optimize Your Images With Your Target Keyword
When you upload images to your website, be sure to include your target keywords in the file names and alt text. This will help your images rank higher on search engine results pages.
6. Optimize Your Content With Your Target Keyword as a First or Last Phrase
You can also help boost your keyword ranking by using your target keywords as the first or last phrase of any text on your site. For example, if you own a website about organic gardening and you know that the keyword “organic gardening tips” is being searched for by people, you could mention that keyword as the last phrase in your website’s tagline.
7. Use Your Target Keyword in a URL
Including your target keyword in a URL can also help improve your site’s ranking in SERPs. For example, if you own a website about organic gardening and the keyword “organic gardening tips” is being searched for by people, you could use the URL example.com/organic-gardening-tips/.
8. Include Your Target Keyword in Meta Descriptions and ALT Tags
Another way to incorporate your target keywords into your site’s ranking strategy is to include them in meta descriptions and alt tags. This will help Google and other search engines understand what your site is about.
9. Reference Your Target Keyword In Social Media Posts
If you are active on social media, be sure to reference your target keyword in your posts. This will help improve your site’s visibility and ranking in SERPs.
10. Add Your Target Keyword to Your Social Media Bio
In addition to referencing your target keyword in social media posts, you should also add it to your bio. If you own a Facebook or Twitter account, for example, simply add your target keyword after your name and include a link back to your website.
11. Use Your Target Keyword as a Title on Your Blog Post
If you are writing a blog post, be sure to include your target keyword in the title. This will help people who are searching for information on that topic find your blog post.
12. Add Your Target Keyword as a Subheader in Your Blog Post
In addition to using your target keyword as the title of your blog post, you will also want to add it as a subheader. This will help your blog post capture more attention and drive more traffic.
13. Use Your Target Keyword in an Image Alt Tag
If you choose to include images in your blog posts, be sure to use your target keyword in the image’s alt tag. This will ensure that Google and other search engines will be able to index your image.
14. Reference Your Target Keyword in the First Sentence of Your Blog Post
Including your target keyword in the first sentence of your blog post is a great way to grab people’s attention and ensure that they will read your post in its entirety. This is important because the longer people stay on your site the more the search engines will promote you in the rankings.
15. Reference Your Target Keyword in the Last Sentence of Your Blog Post
Including your target keyword in the last sentence of your blog post is a great way to remind people what they just read and ensure that they will remember your website. This will also lend to helping search engines identify what your content is about and rank you accordingly.
If all of this information seems overwhelming, a managed SEO service can help handle all of your SEO worries, like what keywords to use for SEO for you.
How to Use Keywords for SEO
Keywords are the bread and butter of SEO. Choosing them is a frustrating process, but it’s worth taking the time to figure out what keywords people will use when searching for your product or service. We hope this blog post was helpful in outlining how to use keywords for SEO and put them to work for your business by optimizing pages on your site with those words prominently featured.
To learn more about the best keywords to use for SEO, check out our blog!