How to Create Great Engaging Content for Your Website
43% of consumers who are looking at digital content will skim through it.
If you’ve spent hours writing blog posts or the perfect homepage only to get zero clicks or comments, you’re not alone.
And whether you’re a local mechanic or the owner of an online parenting blog, you need to create engaging content to get new customers and to keep current customers coming back.
But creating engaging content isn’t as complicated as you think. By following a few important tips, you can create valuable content that will build trust with readers and establish your website as an authority in your niche.
Ready to learn more? Read on for everything you need to know so you can start creating engaging content on your website today.
Make the Content Easy To Read
Before you start thinking about exactly what kind of content to write, create a superior user experience with content that is easy to digest and read.
This means using fonts that are clear so that the person can read them whether they’re looking at your site on a desktop computer or on a mobile phone.
While you may like the look of cursive or stylized font, it’s not a good choice for content because it can be very hard to read. And the moment this happens, you can be sure that your reader will click off your website (and probably go to your competitors).
Instead, use bold font with standard lettering so that you get your point across as quickly as possible.
You also want to use colors on your website that make your content easy to read. This means choosing a consistent background like black, white, or a neutral color like beige or gray for each blog post.
Finally, make sure to use lots of white space on your website. White space doesn’t have to literally mean the color white, though. Instead, it refers to having short paragraphs and items like bullet points to make the writing easier to read.
Vary Your Content Types
You also want to make the content varied so that readers get more value and don’t get bored.
Some examples of different types of content include:
- Product reviews
- How-to blogs
Let’s say you’re a local plumber and want to create a blog to get more online traffic and bring in potential customers.
You might use a listicle to create a “top 10” list of plumbing terms every new homeowner should know. Then, you might create a pipe maintenance checklist for people to follow so that they keep everything in optimal condition.
You could also create a tutorial (video or written) on how to unclog a blocked drain and include product reviews of the top at-home drain and pipe maintenance products like cleaning sprays, scrubbing brushes, and drain cleaners.
Notice how having all these different types of content keeps your website interesting, but also builds trust with the reader. And if the reader gets results from following your article, then they’re more likely to contact you for your services in the future.
To keep everything on track and avoid getting overwhelmed, write out a content schedule with post ideas for the next 6 months.
Add Visible Calls to Action
No matter how good your content is, it’s not going to help you achieve your business goals unless you add the proper calls to action.
A call to action (CTA) is the next step you want your website visitor to take. This could be signing up to your email list, buying your product, or booking a free consultation with you.
So, an example of a call to action would be “sign up now” for your email list and “book a call today” for a free consultation. You can add CTAs as buttons or links throughout your content, but you always want them to be visible and eye-catching.
And if you’ve conducted a website content audit and are not sure how to incorporate CTAs without looking too “sale-sy” or driving customers away, get the help of a professional web design company like Hilton Web Design.
Tell a Story
Telling stories isn’t only reserved for books and movies. In fact, it’s one of the most effective ways of hooking your reader into your content and getting them to keep reading instead of skimming through.
The most compelling web copy tells a story that hooks the reader and lets them see themselves in the scenario the content is talking about.
Storytelling also gets readers curious about your product or service and lets you explain how your product can help them in a more natural way.
Some great ways to introduce storytelling into your content include telling stories from your own experience and talking about other people’s opinions as a jumping-off point for your blog post.
Testimonials are also a great way to add storytelling to your content while also showing how your product or service helped someone.
A key element in telling the right story is knowing your audience. This will help you determine what stories will resonate with them as well as what language to use.
For example, if your customer base is made up of university students, you want to keep the language fun and engaging while talking about common problems that students might need help with, like budgeting.
But if your audience is made up of legal and medical professionals, you’ll want to include industry-specific terminology and write about situations these types of professionals might see often.
Add Engaging Content to Your Website Today
By creating engaging website content, you’re showing readers that your business cares about giving value to its readers.
This builds trust and encourages your website visitors to keep coming back to your website or get in touch with you about your products or services.
We hope this article helped you discover some steps you can take right now to start creating more engaging content for your readers. For more helpful articles like this one, be sure to check out more blog posts from our business category.