The Best Way to Advertise Online: A Guide
Even with the Covid-19 pandemic, digital advertising spending grew by 12% last year, making it one of the most lucrative forms of marketing — particularly for smaller businesses!
Advertising online can help you maximize your reach while minimizing your spending. But how, exactly, do you make the most of your marketing budget?
It’s certainly not as easy as it sounds. That’s why we’ve created a helpful guide on the best way to advertise online.
Be sure to keep reading to find out how a few simple tips can transform your marketing!
Learn About Your Audience
Though it’s understandable you’d want to leap headfirst into finding the right content management system or coming up with your brand’s next great slogan, it’s crucial to remember that a measured approach is an effective approach. Therefore, you’ll want to gather some intel on your ideal customer.
Often, this is done in two steps: market research and customer avatars.
Far and away, market research is the most time-consuming and tedious part of the process. But finding out where you stand in the industry and your sector’s projected growth can tell you how much you can — and should — invest in marketing. It’s also a good idea to conduct focus groups so you can hear directly from your consumers.
Once you know more about the market and your customers, you can go about creating an avatar. Think of this as a stand-in for a real person. You’ll give your customer avatar a background, purchasing preferences, and general likes and dislikes all based on the research you conducted in the last step.
Establish a Brand Bible
Now that you know a good deal more about your customers, you’ll need to look inward. Think about what you want your company to stand for.
For example, 71% of customers prefer to shop with companies who take a similar moral standing on issues they care about.
While that doesn’t mean you should pander to your audience (on the contrary, this can cost you a great deal of business), it does mean that you’ll want to spend a great deal of time establishing what your business values.
Follow Your Audience
You have a ton of options when it comes to advertising online, so how can you give your digital ads the biggest reach? Again, it all comes down to your audience.
Think about the websites and social platforms your audience uses most often. This might mean advertising online through newer platforms like TikTok or considering youtube cpm if you’re trying to attract a younger audience, or Facebook and Twitter if you’re aiming at a wider or slightly older audience.
Remember, you should have the information on what your customers prefer before spending a penny.
The Best Way to Advertise Online Without Spending a Fortune
At the end of the day, when it comes to your advertising spend, it’s all about knowing your target audience. You’ll spend less money yet see greater results.
So be patient. While it may take a while to get the results you’ve waited for, it’ll be worth it in the end!
For more tips on the best way to advertise online, make sure to keep your eyes peeled to our business and tech sections!