Did you know that Instagram has over 2 billion monthly active users? Everyone and their mothers use this app, which is why so many companies use it as part of their marketing efforts.
Although this social media platform is incredible to reach a large audience, it is critical to have a solid strategy. You can do many things to craft a good plan, but avoiding the most common Instagram marketing errors is the first step to ensuring success.
If you’ve been looking for ways to improve your Instagram marketing strategy, you’ve come to the right place. Keep reading for the six most common Instagram mistakes and what you can do to avoid them.
1. Posting and Ghosting
One of the biggest mistakes brands make on Instagram is creating a post and immediately leaving the app. Instead, stick around after making a post and engage with at least five posts on your feed or explore page. It’ll do wonders for your engagement!
2. Using Banned Hashtags
Using hashtags can be excellent for bringing new users to your page organically. However, using banned hashtags can completely ruin your social media marketing strategy.
Before you make a post and add hashtags, make sure to do some research to find out if any of them have been flagged. If they have, avoid them completely! Using them can cause your account to get shadowbanned or suspended in extreme cases.
3. Making Random Posts
When creating posts, make sure everything has a clear purpose and is on-brand. The more your posts align with the company’s overall message, the more customers are likely to trust it. Creating random posts without a clear strategy can make your business account look messy and lose credibility.
4. Not Engaging
Besides leaving the app right after posting (aka posting and ghosting), many brands also make the mistake of not engaging with accounts at all. Taking time every day to engage and connect with your customers is crucial to increasing loyalty and getting the most out of your Instagram marketing strategy.
If your engagement numbers are too low, you can always buy Instagram likes to establish authority. However, you should also develop genuine connections with your real followers!
5. Being Too Promotional
Sure, the point of a social media marketing strategy is to sell. However, to do so, you’ll want your followers to feel a connection with the brand.
A big mistake some brands make is only posting promotional content. So, try to develop creative ways for your followers to know your products or services and your brand values.
6. Only Posting Pictures
Instagram lets you post content of all kinds, so don’t make the mistake of only posting single pictures. Take advantage of IG Stories, Reels, IGTV, video, and carousels! It’ll keep your audience more engaged and give you more opportunities to be creative with your strategy.
Avoid the Most Common Instagram Marketing Errors
Now that you know the most common Instagram marketing errors, you can create a strategy to avoid them. Remember to research your hashtags, engage with your followers, and develop creative ways to advertise your brand. It’ll do wonders for your marketing efforts!
Need more Instagram tips and tricks? Make sure to check out our blog for more content.