Keyword Search Engine Ranking: 7 Reasons It Matters to Your Business
Search engine optimization can make or break your business’s success. After all, nearly thirty percent of people click on the first link that comes up in their search engine. If your content isn’t on the first page, there’s very little chance that anyone is going to see it.
The phrases “keyword” and “search engine ranking” go hand in hand. While many factors play into search engine optimization, keywords are still one of the most useful tools to get your online content prioritized by the search engine algorithms.
But how exactly does search engine ranking for keywords work, and what even are the benefits of search engine ranking?
If you came here looking for reasons to improve your keyword search engine rankings, look no further. Read on to learn why this is important for your business and its online presence.
1. Studying Your Page’s SEO Tells You What Your Users Want
Keyword optimization works because it incentivizes you to include the most-searched keywords and phrases for your field. This means that by including keywords in your content, you are aligning your brand’s offerings more directly with the information and services that your prospective clients want.
Study the most commonly searched terms for products and information in your industry. This will let your know whether your product strategy is on the right track. If your content isn’t lining up with the search terms, adapt your offerings to more closely align with what consumers are searching for.
This first step to studying SEO for your brand is figuring where your brand currently sits in comparison to other brands online. You can use many tools, such as this rank checker, to figure out where your site ranks on various search engines.
2. Organic Traffic Leads to Sales
The primary reason to prioritize search engine optimization is that it leads to organic traffic. The more organic traffic you have coming into your site, the greater the likelihood that those users will end up subscribing to your newsletters, filling out your contact form, or making a purchase directly on your site.
The vast majority of web users don’t look at any search results beyond the first page. Using keywords to get your content to show up on the first page of results on your search engine of choice is key to getting people’s eyes on your content in the first place.
3. The Right Keywords Give Your Page Authority
If your site is perceived to be credible and an authoritative source of knowledge in its field, its SEO ranking will skyrocket. Using the right keywords without overfilling your site with these phrases will signal that your site has high-quality content for your users.
4. SEO Optimized Pages Are Easier to Use
Does it ever seem like the companies that run the search engines are constantly changing their algorithms just to create extra puzzles for content writers and marketers to solve? While it may seem like this is happening, the tech companies actually have a good reason for creating the SEO rules that tell their bots what to look for on a website.
Search engines are motivated to provide users with relevant, accessible, easy-to-digest information as high in the search result list as possible. Their SEO rules are designed to prioritize content that meets these criteria.
By aligning your content with the search engine’s optimization criteria, you’re making it more likely that your content will reach the top of the page, and you’re also making your website easier for your customers to use all at the same time.
5. Good Keyword Search Engine Ranking is Free Marketing
Okay, the title of this section is a little misleading. However, using keywords to successfully boost your site’s search engine optimization will give you more bang for your marketing buck.
Any digital ads or other targeted content that your marketing team makes won’t do you much good if no one actually sees the content.
6. Tracking SEO Gives You Data to Work With
One of the benefits of search engine ranking and tracking what the algorithms are looking for is that it gives you specific qualities to measure in your content. For the scientific-minded content creator, this is marketing gold.
Once you’ve established your brand’s baseline, you can start to tweak your search engine optimization one piece at a time, and record the changes you make. As you analyze your site traffic and other analytics in the coming days and weeks, you can measure exactly what impact your changes made, if any. This lets you get real-time feedback on which parts of your SEO strategy are working and which ones still need adjustments.
7. It Will Last a Long Time
As long as search engines are around (and they’ll probably be around for a long time), content writers will have to prioritize SEO and proper keyword usage if they want their content to stand out among the competition.
Building a strong keyword ranking strategy now will save you from having to play catch up a few years down the line.
Use Keywords to Improve Your SEO
Now you know everything about keyword search engine ranking and why it is essential to the long-term strategy and success of your business operations. Use this advice about search engine ranking to improve your company’s ranking and take your business to the next level!
Looking for more tools on how to build your company’s online presence? Check out the other articles in the Business and Tech sections on our site.