How to Optimize a Website: 7 Effective Tips

The average bounce rate for an e-commerce website is 47%. That means that almost half of people visiting any webpage leave straight after clicking through to it. 

What causes people to bounce? How can you make them stay? You have goals to fulfill and products or services to sell; a high bounce rate is detrimental. 

Read on to learn how to optimize a website and stop people from leaving before they’ve even started browsing.  

1. Nail the User Experience

User experience is one of the most essential elements for getting people to stay on your site. When optimizing a website, you want to make sure it is easy to navigate. 

Can people find what they’re looking for at first glance? What’s your site architecture like? 

Try and test your user experience with your audience before you push your site live. It doesn’t have to be perfect, but you should be open to feedback for improvement. 

Get some inspiration and website design tips from high-converting landing pages here

2. Check Your Technical SEO 

Things like load time, image quality, and links all contribute to the experience of landing on your page. 

Fix error codes and broken links, and make sure you optimize images before uploading them onto your site. 

3. Optimize For Multiple Devices 

60% of searches are done using a mobile device. If you are designing a website that’s not optimized for mobile, you are making a huge mistake. 

4. Provide Useful Content

People are coming to your site for information, to solve a problem, or to learn something they didn’t know. 

If you want to optimize your site, you need to make sure you provide helpful content. The best websites have well-researched, evidence-based content that helps people find the answers they are searching for. 

5. Write Powerful Meta Descriptions and SEO Titles 

Before someone even makes it to your site, they will see your title and description in the search engine. If this isn’t compelling and doesn’t urge people to click, guess what, they won’t! 

Use power words and be clear about the benefits they will get from visiting your site. 

6. Use Backlinks 

Optimize your site using other types of websites. If you can get links back to your site on other sites, it will show the search engines you are an authority in your niche. 

You can get more eyeballs on your site with some simple links. Make sure they are relevant links to your content, though, and not random. You could be penalized for random links. 

7. Calls To Action 

What do you want people to do on your site? Sign up for your newsletter, read your content, buy your products? 

Make sure you are clear and specific about what you want visitors to do. This will optimize your conversion rate.

How to Optimize a Website in 7 Simple Steps

Use the above steps to optimize your site, and you will see conversions skyrocket. 

These steps are easy to implement, and all have a significant impact on how to optimize a website. 

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