Designing a Business Website That Gets Results: 4 Important Tips

eBay is a multinational e-commerce corporation that operates in over 100 companies.

Their success all began with the perfect website design. If you dream of one day taking your company to the top, then you’ll need a website that works. The kind of website that gets the organic traffic you’re looking for and converts.

What goes into designing a business website that gets results? Read on to find out.

1. Designing a Business Website With a Purpose

The first step towards designing a business website is picking your purpose. Why will this website exist?

A business website is usually an area that provides general information about your company. However, it can also be a direct platform for e-commerce.

One of the most important things you must include on your website is what your company does. You can use WordPress web design to set up the perfect homepage. Don’t make your customers search around the website to discover what you do.

Use plain terms to explain the services or products that you provide. If they can’t instantly find out if you have the product or services to help with what they need, customers are going to go to another website. That’s why your website needs to be perfectly designed to get the information that matters the most out first.

If you’re not planning on accepting payments through your website, such as Apple Pay, then it’s not going to take as much work setting it up. If you’re a service provider or retailer and you’d like to offer customers the ability to pay online, you’re going to need an external service to receive your payments. This brings us to the next step of designing the perfect website, choosing your web host.

2. Choose the Right Web Host

Every website has to have a host. The host is a server where all of the data is stored for public access at any time.

Hosting your own website would probably cost too much. That’s why you’ll need to select an external host.

For the most budget-friendly option, we suggest using a shared web host. You’ll be sharing the server with other sites, which can really help cut down on the cost quite a bit.

Dedicated hosting is going to cost a lot more. However, if you have a dedicated host, it means you’ll get your own private server. You won’t be competing with any other sites that might drag down your speed.

Were you hoping to find free web hosting options? Keep in mind that anyone who’s willing to host your website is going to have to pay in some way. To make up for the cost, they’re going to look for ways to monetize the site.

For instance, if you go with the free web hosting option, they might place a banner ad on your website. The banner ad would be a way of compensating them for the free hosting.

As your company grows, you’ll probably need to upgrade to a better web host. You may even find yourself working with multiple providers who can handle all of your operations and web traffic.

3. Use Responsive Website Design Ideas

Nowadays, you need your website to be responsive. Otherwise, it’s not going to work on every device.

A responsive web design can work on a desktop, tablets, smartphones, laptops, and so on. One of the best ways to create a responsive website design is by setting up the best responsive breakpoints.

The breakpoints will allow the software to render the text and images across each screen. This way, none of the images or content will be distorted or interrupted in any way.

Developers are the ones who are going to be installing the website’s breakpoints. It’ll give the content the ability to perfectly align itself with different screen sizes. No matter what type of device customers are viewing your website on, it’ll be a visually pleasing experience.

4. Buttons on a Website for Small Business

Buttons are one of the most important parts of your website design, but they’re often the most overlooked. Designing the perfect button for your website is a work of art.

Some websites do better with simple, minimalistic buttons. While other websites work the best with bold and bright buttons. No matter what style of button you choose, it’s always a good idea to keep them large.

You want it to be easy for customers to know what to click on when it’s time to check out with their shopping cart or contact you for a free quote. A lot of website designers make the mistake of thinking that large buttons will attract too much attention.

However, even large bright and bold buttons don’t tend to detract away from the other aspects of your website. Instead, online shoppers are used to seeing large buttons, and it comforts them to be able to easily navigate the web page.

Your large button should also match whatever theme you pick for your website. The color theme is going to include your buttons and every other interaction element and component.

A lot of older designs had colors of UI elements and colors that were similar to the code of these elements. However, nowadays, there are buttons that you can design with special color contrast. By giving your buttons a unique hue, it’ll be easier for customers to find them on the web page.

Implementing Website Design Tips

As you can see, designing a business website takes a lot of thought and consideration. From picking the right buttons to choosing the perfect color scheme, there are a lot of choices you’ll have to make.

Decide what the exact purpose of your website will be, so you can build the perfect design around it. Will it be an e-commerce platform or an informative site?

Once you know the purpose of your website, you can begin to layout the design elements. Get more layout tips and tricks by checking out the rest of our website.