5 YouTube Marketing Tips to Elevate Your Brand in 2022

It’s hard to believe that YouTube has been around for over 16 years. A lot of social media and video sites fade away, and in some cases, the social media you use may suggest where your age range is.

But YouTube hasn’t petered out It’s not the same as it was in 2005, but it remains popular among every generation.

YouTube is great for entertainment, but it’s also great for marketing. In fact, 55% of marketers use Youtube as part of their marketing strategy.

If you want to take advantage of the brand-building power of Youtube, here are five marketing tips to follow.

1. Invest In High-Quality Video Production

Your videos should not look like they were shot on a flip phone. While it is tempting to avoid spending $1300 to $10,000 investment on production, it’s a necessary investment. Consumers will see how much your services mean to you when they see the investment you are willing to make in strong video production.

2. Don’t Be Too Focused On Going Viral

This sounds like bad advice. Going viral is a great way to increase traffic, no doubt.

But your goal is to gain customers, not just views. Your videos are meant to build a brand, and if your viral content has little to do with the brand, your marketing strategy will ultimately fail. Focus on making quality content that is relevant to your brand.

3. Have A Consistent Schedule Set

Consistency is key to being a successful YouTuber. YouTube pays creators when they produce frequently. But even if you don’t expect to make money on your videos, you still want to offer content to potential consumers on a consistent basis.

Have a publishing schedule and stick to it. If your viewers are expecting a video only to have you missing for weeks, they will get annoyed and potentially turn on you. Stay consistent in publishing content.

4. Publish Different Kinds Of Content

Don’t be afraid to mix up the content a little, while still keeping it relevant to your brand. There are different styles of marketing content you can produce with your channel.

For example, make a how-to or demonstration video with the product you sell or do an unboxing of new products. You can also make Q&A videos, or engage with your audience even more with the Live function. You can also make video testimonials of customers who have benefitted from your product or service.

There are several other options. Try to incorporate several of them.

5. Include A Call To Action

You want your viewers to keep following your content and become consumers. You don’t want them to leave you after one view, so you’ll need to include a call to action to keep them coming back.

Say something like “If you enjoyed this video don’t forget to like, comment, and subscribe.” Or, “If you want to know more about what we do, click the link in the description.” Things like this help the YouTube algorithm and increase the chance to increase traffic to your site.

More Social Media Marketing Tips

By implementing these YouTube marketing tips, your channel will prove to be a major brand builder for your business. And what’s more, you just may have a ton of fun creating this content.

If you want more social media marketing tips, check out the Digital Marketing and Social Media categories under our Tech section.