5 Innovative Marketing Materials to Stand Out from the Competition

According to statistics, top-performing salespeople say they receive better leads from marketing. And 94 percent of top performers say leads generating through marketing are excellent.

It can be hard to come up with new and interactive marketing materials for small businesses that will help you stand out from the competition.

Standing out from the competition is essential for any business, but it can be tough to do when everyone is using the same tired tactics.

But don’t worry. Keep reading for our list of five innovative marketing material ideas that you should be utilizing to help you stand out from the competition. From unique packaging to giveaway marketing, we’ve got you covered.

1. Unique Packaging

Packaging can be a powerful tool for marketing your product or service. If you can find a way to package your product in a unique and interesting way, it will help it stand out from the competition.

Some examples of unique packaging are the packaging used by Apple for their products, the cardboard tubes used by toilet paper manufacturers, and the ketchup packets used by fast-food restaurants.

2. Customized Products

Customized products are another great way to make your product or service stand out. If you can find a way to personalize your product or service for your customer, they will be more likely to remember it and choose it over the competition.

You can customize products by adding a personal touch to them, such as a custom logo or name, or by providing different options for the customer to choose from.

3. Video Mailers

Video mailers are a great way to stand out from the competition, especially if your competitors are not using them. A video mailer is a video that is sent to a customer as part of an email campaign.

It can be a great way to introduce your product or service, and it can also be used to promote special offers or discounts. You can read more on video mailers here.

4. Samples

Samples are a great way to introduce people to your product or service. If you can give people a taste of what you have to offer, they will be more likely to remember it and choose it over the competition.

A good way to use samples is perfume testers, food samples, and trial-sized products. Consumers love samples because they can try them before they buy.

5. Giveaways

Giveaways are another great way to get people interested in your product or service. If you can find a way to give people something for free, they will be more likely to remember it and choose it over the competition.

Some examples of giveaways are t-shirts, mugs, and pens with your company’s logo on them.

Giveaways are an important part of marketing because they help create a connection with potential customers. In fact, giveaways have been used to attract customers since the early days of marketing.

It’s Time to Utilize These Business Marketing Materials

There are many ways to make your product or service stand out from the competition. By utilizing some of these innovative marketing materials, you can ensure that your business will be remembered and chosen over the competition.

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