The Different Types of Marketing Agencies, Explained

Are you looking to get your marketing strategy off the ground? To get your marketing strategy right, you need to hire the right marketing agency.

There are over 6,000 digital marketing agencies in the US, so figuring out which one to hire can be tough. Before you begin your search, it’s important to understand the different types of marketing agencies.

Read this guide to learn about the different types of marketing agencies.

1. Digital Marketing

One of the most common types of marketing agencies is a digital marketing agency. As the name suggests, a digital marketing agency helps you with your online web presence.

Some of the services digital marketing agencies offer include:

  • Search engine optimization (SEO)
  • Pay-per-click ads
  • Social media marketing
  • Website strategy
  • Email outreach
  • Affiliate marketing
  • Link building
  • Integrated online marketing strategy

Of all of these strategies, search engine optimization is perhaps the most important, as it affects all of your other digital marketing strategies. This is because SEO helps your site rank higher in the search engines.

2. Creative Marketing

While having great products and services is important, what’s equally important is how you present them. This is where creative marketing comes in.

Creative marketing involves everything from logo design to web design to videography. Doing so will help you keep up with the trends while at the same time creating a unique brand experience for your customers.

Creative marketing is best for businesses that need new content, logos, and other graphics. If it’s been a while since you’ve updated the “look” of your brand, now is the time to hire a creative marketing agency.

3. Social Media Marketing

As of October 2021, there are over 4.5 billion people active on social media. Whether you run an online business or a brick-and-mortar shop, you need a social media presence.

While social media may seem like something you can figure out on your own, it’s not as simple as you’d think. To keep your followers engaged, you need to be constantly creating unique stories and posts. This will involve coming up with captions, creating images, putting together contests and giveaways, and creating videos.

Not only can a social media marketing team help you create consistent content, but they can also help you grow your follower count.

4. Reputation Marketing

Reputation marketing is very similar to public relations. This type of marketing agency may help build the reputation of a brand or a specific person.

Often, CEOs and other high-level executives will hire reputation marketing agencies to improve their personal brand. A reputation marketing agency will help individuals or brands portray themselves in a positive light online. They may also help with online reviews management, press release creation, and blog posting.

Types of Marketing Agencies: Time to Get Started

As you can see, there are many types of marketing agencies out there that can help you build your business. Now, you just need to figure out which type of agency is right for you!

Check back in with our blog to learn more about marketing for your business.