More Traffic: 5 Money-Making Ways to Promote Your Shopify Store
Did you know that there are more than 5,300 active Shopify stores as of the year 2021? Opening a Shopify store is a big move but you’ll need to find Shopify themes and ways to boost your Shopify marketing if you want to keep your store growing and thriving.
A big part of that is knowing the best ways to direct your target audience to your Shopify store. It doesn’t matter if that is through Shopify apps or through digital and social media marketing tactics. It seems like a lot to consider but it is worth it to help your business continue moving towards reaching its potential.
The good news is that you’re in the perfect place to learn some helpful tips that will make your Shopify store more successful. Keep reading this article to learn more.
Connect With Social Media Influencers
One of the best things that you can do for your Shopify store is to connect with big-time social media influencers. It could seem intimidating to find the right steps to take for growing your Shopify store’s online presence. Social media influencers have a large network of followers that see all of their content.
One mistake that many small businesses and Shopify stores make is thinking that creating their own social media page is enough. You can produce the best content in the world, but if no one follows you then it isn’t serving to help your business grow. This is where the social medial influencers enter the picture.
All it takes is one post from an influencer to get tens of thousands of people to check out your content and your account. Even if not everyone makes a purchase from your Shopify store, you’re creating impressions. This means a stronger level of brand awareness.
Odds are that the social media influencers will want a fee from you for helping you to build that audience. If the influencer that you’re wanting to work with has upwards of one million followers then you should expect that fee to be pretty large.
The best approach to take is to find influencers that fall within your Shopify store’s niche and target them to see if they’ll help you grow your business. That, combined with the Shopify Video App, will help you get your business on the right track for success.
Build an Audience on Instagram
Another step towards the success that you seek for your Shopify store is building and cultivating that Instagram audience that you’re looking to market your products to. It is a good idea to have a presence on other social media platforms like Facebook, but Instagram is the most important tool for social media marketing so place a heavy emphasis on using it.
Instagram is the best social media platform for engagement with your audience and marketing your products to your specific niche. Facebook is useful but it is hard to make the most of it thanks to the algorithm that Facebook uses compared to Instagram. You’ll find it much easier and cheaper to reach a massive audience through Instagram rather than using Facebook.
Another great perk of going with Instagram for your social media marketing is the ability to place a handy “Buy It Now” button on your posts that contain your products. This added convenience goes a long way towards converting your target market into customers. You should also make sure to post plenty of content with great pictures showing your goods in stunning environments.
Put an Email List Together
Many people think that email marketing is a thing of the past but it is difficult to beat the cost-effectiveness of using it to reach a large audience with personalized messages. If you’re looking to grow a strong customer base with repeat customers then you’re going to need help from email marketing.
It is one of the most effective approaches to driving sales and getting repeat customers to buy products from your Shopify store. Think of the people on your email list as the most engaged members of your target audience. They want more content from you as well as access to discounts and promotions about your products.
A good approach to gather customer email addresses is to get an email address from each person that purchases a product from your Shopify store.
Create Content for Your Shopify Blog
Blogs are a great way to share knowledge and experiences but they’re also a valuable marketing tool. This is especially true when it comes to growing the search engine optimization for your Shopify business. Tons of people use blogs as a resource to help them decide if they should buy a product or not.
That is a great tool that you have at your disposal that you need to make use of. You’ll also find that you get a significant amount of inbound links from other websites and blogs when you create a blog for your Shopify store. Make sure that your content matches your Shopify themes for the best results.
Spend On Facebook Advertising
Spending money is never fun when you’re getting started with a small business. You need to consider investing some change into Facebook advertising. Blogging and social media marketing are effective but they need time to develop and provide dividends for your Shopify store.
Getting Facebook advertising is a great way to speed up the process of getting customers to your Shopify store and making a purchase. Facebook advertising is the best way to get traffic to your store in the blink of an eye. You’ll have the option to use Facebook’s algorithms to market your store to particular niches and find the most success possible.
Take Your Shopify Store Success to New Heights
It is a courageous move to open a Shopify store, and there are certain things that you’ll need to do in order to reach your store’s potential. Make sure that you use social media influencers to reach a large audience that will check out your Shopify page. You should also use Instagram to engage with your target audience and customers.
For more helpful articles, check out our blog.