How to Use Low-search Volume Keywords To Get Better Conversions? (in 5 steps)
Many see high-volume keywords as the only way to get traffic to their websites. However, the stiff competitor for these keywords for SERPs make it a herculean task to rank. Ideally, businesses would love to have high volume, no competition keywords. But that’s isn’t usually the case. Many times, the business’ audience is so niche that there wouldn’t be many high volume keywords in the first place.
So this brings forth some interesting questions – why are low search volume keywords ignored by businesses? Is there no potential in them at all? Many may dismiss the possibility and scope. But a good SEO company in India would know the potential of such keywords.
If planned well, ranking on the low search volume keywords can maximise the traffic coming from them, and possibly increasing conversion rates too. Since the keywords and the search audience is very niche, the chances of conversion are likely to be much higher than those with higher search volume.
So, here are five ways to make the most of low search volume keywords.
Identify Low Hanging Keywords
Sift through low-search volume keywords that get 0-200 searches per month to identify low-hanging ones. Now, low-hanging keywords are those for which you can rank with minimal effort. In such keywords, ranking can result in a single conversion that could recoup content development and optimisation costs. Basically, they are high-return, no-risk phrases.
Capitalize on ‘Buying’ Keywords
It is excellent if you find a keyword that relates to the interest of your audience. But, what’s even better is finding a keyword that attracts the target audience that already has their hands on the wallet. When it comes to using low-volume keywords in your best interest, find those that match the buying intent.
These keywords are often paired with qualifiers like discounts for, cheapest, best deals for, where to buy, and more. These queries tell that people are looking for the right price and option to make a buying decision. You are likely to capture this traffic if you can get ahead of the competition on the search engine results page with an excellent copy.
Aim for a wide variety of low volume keywords
You will be surprised to know that you can easily rank multiple low-volume keywords with a single copy. All you have to do is incorporate different variations of the same keyword or term.
Experts even recommend pursuing commercial keywords. These would include the brand name along with a product’s name. These hyper-specific keywords will capture audiences who are particularly interested in shopping from the brand’s site.
Build Relevancy in New and Small Niches
The primary reason why some keywords have extremely low search volume is that people haven’t thought about using the exact terms yet. This is when you are a new brand or function in a small niche that users have never heard of before.
The best way to build relevancy and awareness is to create content targeting low-volume keywords. For example, if you sell back massagers, you can create copies around keywords like ‘how to massage back,’ or ‘how to relax back,’ etc. This way, you will be creating awareness while building your relevancy in the market.
By targeting these long term queries, searchers can come across your website. If the content piques their interest, it can result in a positive enough influence to convert and even increase word of mouth about the product/service.
Test conversions with PPC
If you are not sure whether a low-volume keyword that you have chosen will convert or not, then the best way to determine it is using PPC ads. Start with choosing an offer or a product that your targeted customer base would be interested in. Next, identify the right low-volume keyword that fits the scene. Then run a small budget search ad campaign to determine if the keyword yields conversions.
Conclusion
It might be tough initially to crack the ranking game with low-volume keywords. Apply the few tips and gradually see the change happen. It is an approach that requires patience but rewards very well.
