Debunking the Most Common TikTok Marketing Myths That Exist Today

Did you know that over 1 billion people, or around 1/7th of the global population, use TikTok?

Although becoming a TikTok star isn’t a realistic goal for most people, there’s nothing stopping you from using TikTok to promote your business or simply have fun. TikTok is a platform for everyone. It doesn’t matter whether you’re a serious video editor or just want to mess around with the filters.

However, alongside any popular digital app comes many rumors and myths. If you’re looking into TikTok marketing, there are a few basic myths that we need to debunk first.

Read on to find out more.

You Can Recycle Insta Content

The first myth any smart marketer will see straight through is about re-using content. Whereas some Insta posts could be recycled for Facebook, TikTok content must be original.

TikTok has a very particular style, and no one will interact with Instagram-style posts on TikTok.

You need to spend some time on TikTok and get to know this style of smart marketing. Then, create new and exciting content using current trends and sounds.

You’re Only Succesful if You Go Viral

When it comes to TikTok, you shouldn’t measure your success by how many views you have. Many creators have had a lucky day and ranked high on TikTok’s algorithm, leading to a viral video. However, the next day they find they’re back to square one.

Instead of trying to go viral, focus on building a loyal fanbase and encourage engagement with your videos.

Of course, sometimes you need some extra help to get the ball rolling, so remember that you can buy TikTok views online.

TikTok Is Only for Gen-Z

Just because most creators appear to be the younger generation, doesn’t mean the viewers are. Thinking that you’ll only reach a younger audience on TikTok is a common mistake made in the marketing industry.

In fact, most of TikToks users are over 25, and many have very high household incomes.

The key to innovative marketing for TikTok is to identify your reach and see if it corresponds with your target audience. This is the case for all types of marketing, but it’s vital for TikTok. It can be difficult because you can’t see who views your videos.

You can look at your engagement statistics – who’s liking your videos? Ideally, you want genuine and authentic likes from people that may help you propel your content creation career.

TikTok Marketing Myths Debunked

That’s everything you need to understand about common myths surrounding TikTok marketing. Were there any surprises for you?

Either way, whether you’re a teen wanting to be the next Addison Rae or a small business owner wanting to promote your products, TikTok is an excellent avenue for this.

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