In 2021, Digital Marketing reached a market size globally of around $180 billion. By 2025, that growth is expected to reach almost $300 billion.
There’s never been a better time to start a digital marketing agency than right now. The COVID-19 pandemic flattened most markets, but Digital Marketing is expected to make a full recovery. Some segments have already seen increases.
Digital Marketing is still a very young field. If you’d like a career in digital marketing, you’ll have to put some work in, but there aren’t many hard and fast rules.
This makes it an ideal career path if you have no experience. It’s very much something you can learn while doing it.
Read on to see how to start a digital marketing agency with no experience. It’s easier than you think.
Although it’s perfectly reasonable to start a digital marketing company with no experience, it’s quite another to keep it running. First, you’ll need to understand the market you’re getting into and get educated on fundamentals.
There are many courses available, and most of them are free. Google, the undisputed behemoth in the marketing sphere, offers an introductory course that gives a great outline.
Choose Your Services
Once you understand the fundamentals of a successful digital marketing agency, you can decide what you’re going to sell. The market is huge, don’t be tempted to tackle everything.
Instead, take a look at some of the more popular marketing categories and choose some that interest you. Once you’ve mastered a few niches, you can expand your portfolio. A few of the most popular entries include:
- Social Media Marketing
There are many more, but it makes sense to focus on one or two for now. Provide value for your clients, and you’ll never go wrong.
Choose Your Target Market
Speaking of clients, you should give some thought to who your target market is. This is one of the most obvious but neglected areas, so try to focus on this early on.
When you’re starting your own agency, you get to choose your own audience. So evaluate each aspect of your audience carefully and make sure they match your own aesthetic.
Focus on one of the smaller niches where competition isn’t as fierce. You’ll have a bigger edge over other companies if you can become an expert in your chosen sphere.
Choose Your Online Presence
At this point, you should be establishing your online presence. You’ve studied how to start a digital marketing agency, so you know how important a solid website is.
If you’re happy creating something yourself, WordPress is an excellent choice. It has a plethora of themes and plugins geared towards marketing agencies. As a result, you can very quickly get a website up and running.
How to Start a Digital Marketing Agency With No Experience
Now you know how to start a digital marketing agency with no experience, it’s time to go out and make it a reality. You’ve learned to establish your audience, establish your online presence, and focus on your audience and niche.
If you enjoyed this article, why not check out the rest in our Digital Marketing category?