What is Packaging? Types of Packaging, Definition & Meaning

Packaging Definition and Meaning

The packaging is basically the presentation of the end products that define your product’s success or failure. Packaging of the products is important to keep them safe from external pressures, leakage, damages, and contamination during the storage, handling, and transportation of the products. The product packaging can also be designed in a creative and innovative manner to make your product stand out from the rest of the competitors. The packaging when done in a unique manner will increase the chances of your product’s success and growth in the market. It is primarily the packaging that convinces customers in making a purchase. 

The packaging has served an important role in driving customer’s attention, boosting sales, increasing recognition, and uplifting the brand’s reputation. Different brands in the market have reinforced their brand identity by providing high-quality packaging of their products. However, the packaging is important in terms of both protecting and promoting aspects of products. 

In terms of protecting outlook 

The most important aspect of packaging is to provide complete protection to the product prior to reaching the end customers. If the product packaging is not up to the mark, the buyers will never waste their time in spending their money on making a purchase from your brand. Never risk the success of your company on the quality of the packaging material used for the packing of the products. Your company will suffer an unbearable loss in sales of your company if you fail to provide high-quality product packaging. The brands are embracing unique packaging solutions for the packaging of their wide range of products to make their strong distinction in the market. Before launching your product in the market, your brand should consider the importance of different levels of packaging i.e. primary, secondary, and tertiary to ensure the complete protection and preservation of your product. 

Complete product protection can be achieved by the use of high-quality packaging materials such as corrugated, bux board, cardboard, and Kraft material, etc. These packaging materials are durable in nature and prevent the entry of moisture, contamination, dust, heat, UV radiation, and temperature that can risk the quality of the product. Moreover, these high-strength materials also provide complete protection and security to the product during transportation from one place to another. Apart from providing protection, these material packaging also provides safe and easy handling of the products during transit.

In terms of promotional outlook

Packaging and showcasing the products in Custom Packaging Boxes are important for brands from the promotional point of view. Various brands are acquiring the use of custom-made product packaging boxes to make their brand prominent in the eyes of the world. The packaging boxes are customized in such a way that serves the purpose of promotion of the brand. The customer’s loyalty and trust can be achieved greatly if you mention the necessary company details on the packaging such as the logo, name, and tagline to capture the audience’s attention at first sight. Mentioning the brand name and logo on the packaging plays an important role in the marketing of your brand among the audience. 

Different types of packaging

The types of packaging are basically categorized in terms of the materials used for creating the packaging boxes. Different materials used for the packaging are paperboard, cardboard, corrugated, and Kraft. Each of these materials has their own significance and are used to serve different purposes. 

Paperboard packaging

The paperboard packaging is made of thick paper and can be molded, folded, and customized in any shape, size, and color according to the product requirements. The paperboard packaging is an ideal solution for the packaging of small consumer products such as jewelry, clothing, and food, etc. The level of stock thickness can be varied according to the protection required. The affordability and cost-effectiveness is the major reason why numerous brands are making use of these packaging to package their wide range of products.

Cardboard packaging 

The cardboard packaging consists of three layers of thick paper material that provide complete protection to the products packaged inside. The durability of these boxes is the primary reason businesses are using cardboard packaging for the packaging of different products. Another major advantage of this material packaging is that it can be customized in various forms and styles as per the product’s needs. Moreover, the cardboard packaging is made of 100% recyclable materials that can be recycled to produce new boxes. The recycling ability of these packaging has made them sustainable and inexpensive packaging solutions. Also, the cardboard packaging is easily customizable into different sizes and shapes as per the product demand. 

Corrugated packaging 

The corrugated packaging is made of light-weight material and consists of three protective layers namely inside liner, fluting medium, and outside liner. All these three protective layers of the corrugated packaging provide maximum protection and security to the product packaged inside. The protective layers of these corrugated packaging protect the products from moisture, heat, temperature, and other external influences. Most brands prefer the usage of this material packaging for the shipping of their products to different parts of the world. This packaging is an ideal solution for the packaging of high-end products such as glass products, electronic products, etc. Corrugated packaging is also used by food industries as they are moisture-resistant and prevents the spoilage of food.

Kraft packaging 

The Kraft packaging has the ability to withstand all kinds of pressure and damages. These packaging are designed in such a way that provides more durability and strength to the product packaged inside. Also, these materials can bear adverse climatic conditions such as heat, moisture, and temperature, etc. The material used to make these packaging is extremely light in weight and can be customized in diverse sizes, colors, designs, and patterns according to the requirements of the products. The recyclability, cost-effectiveness, and eco-friendly nature of this material has made them popular in various product industries. You can also add various attractive features such as finishing, die-cutting, etc. to enhance the visual outlook of the Kraft packaging.