Links bring more people to a website. Links that are too long or not optimised can seem sketchy, so people don’t click on them. These URLs don’t say anything about what the link is to, which could hurt SEO. To avoid these problems, change the descriptive parts at the end of your URL slugs.
What is a URL slug?
Keeping your URL slugs short and clear can help you in many ways. For instance, a well-written slug can:
- Get a better position on the search engine results pages (SERPs).
- Make it easy for people to guess what the page being linked to is about.
- Get more of your target audience to click on your links because they look more interesting.
One of the most important parts of a link is the slug. Because of this, it’s very important to know how to use them well. For better optimization you can contact to professional SEO services.
How to optimize URL Slug Using Keywords?
Add your goal keywords to the URL slug; this is easy for crawl bots to grasp and match the on-page content.
URLs are included in Semrush’s on-page SEO checklist. This URL has a long slug. An href link is great for navigating a website.
URL tips include:
No years in URLs. Update the content without changing the URL. The page’s authority and ranking are preserved, and the content is evergreen. If you need dates in URLs, redirect when the year changes.
Always use keywords. The URL tells search engines about your page. If someone searches “how to make a blueberry pie,” your URL slug serves search intent. The URL explains the page.
Clear slugs prevent duplicate text. Google may not deliver pages with similar URL slugs if it can’t differentiate its content. An audit can prevent URL parameter crawling concerns.
How to Make URL Slugs That Work?
There are a few things you should think about when choosing a slug for your URL. By doing these two things, you can make sure your slugs work as well as possible.
1. Don’t make your URLs too long.
Short slugs, make it easy for users to understand what the links (and their pages) are about.
Almost any length of slug can be made. But it’s best to keep your slugs as short as you can while still giving people what they need to know. When you keep your slugs short, they are easier to remember. Also, as we said before, this method can help your search engine optimization (SEO).
Of course, everyone has a different idea of what is short, so we’ve made a few rules to help you out. You’ll want to do things like:
Keep the number of words between three and five. Matt Cutts from Google says that this is the best length for being fully included on SERPs.
Try not to use “stop words.” Google filters these out, so they just make your slug longer without adding anything.
If you remember these tips, you’ll be able to make slugs that are better for both your users and search engines.
2. Use keywords you want to rank for
You can improve your SERP rankings by making your slugs keywords.
Keywords lead people to your content. Using keywords in slugs helps your site’s SEO (SERPs). Natural traffic can deliver you qualified leads and a larger audience.
Keywords are easy to find, but you must choose the proper ones (i.e. those your audience is actually searching for). Start by:
Research keywords: Google AdWords Keyword Planner will help you uncover popular keywords. After learning, you can choose.
Use long keywords: These boost SERP rankings and clarify information.
Split testing can help you determine the optimal keyword for an article. This method shows how individuals react to links. More time spent researching and testing keywords improves links.
In this post, we showed the importance of URL slugs and how to use them. We’ve also given you two tips on how to make the best slugs. You can get in touch with us if you need any kind of professional SEO services or if you have any questions.