According to research, there are about 50,000 law firms in the US. As the demand for legal advice and representation increases, companies must adopt ways to leverage the market. Failing to do this makes it challenging to compete with established companies.
Low brand awareness also lowers client acquisition rates, leading to reduced profits and, in some cases, losses. One effective technique to grow your company is through law firm website marketing. Applying various strategies will increase online visibility allowing you to get more clients.
Read on to discover top tips for website marketing for law firms proven to deliver results. We’ll also list some tools and platforms you can use for improved ROI and higher efficiency.
1. Proper Website Branding
The first law practice marketing tip you should apply is ensuring that your website provides a clear picture of your brand. Create landing pages and website copies that describe the nature of your services and how you can help clients with legal issues.
These pages should also include a call to action prompting readers to contact you or schedule a consultation. The about us page should also state all the services you offer and provide a unique value proposition to the audience.
Avoid generic law firm descriptions by adding distinct details about your company. These may include a brief history and a mention of several known cases you handled.
By properly branding your website, you provide page visitors with customized information. This can reduce the bounce rate and tremendously grow the number of viable leads.
2. Invest in SEO Marketing
Uploading relevant content on your website may not deliver results if you rank poorly on search engines. Optimize your platform by using field keywords in your blogs and other posts. Besides, update content regularly to ensure it includes appropriate and trending topics.
More SEO tips for legal practice marketing are:
- Leveraging guest posting on sites that post law-related content
- Customizing title tags to include location
- Improving page load speeds
If you have limited knowledge about SEO, click here to learn more about its relevance in digital marketing. Moreover, consider hiring a company specializing in SEO for website analysis and campaign optimization.
3. Build Your Online Brand Image
Having a reputable online brand image is the most effective way to get a law firm new clients through your website. Create a positive name for your company by including a public section for reviews. Such information allows your prospects to determine the kind of services offered even before a consultation.
Good customer reviews on search engines like Google and other public legal information websites are ideal for law firm marketing.
Another way to improve your online image is by responding to inquiries posted on your site. This way, you show prospects that you care and are available to solve their legal issues. Posting answers to FAQs also supports faster client acquisition by offering comprehensive details about your services.
Improve Law Firm Website Marketing
Applying the discussed ideas on law firm website marketing will boost awareness about your practice. It also increases traffic to your sites, generates leads, and earns the company more revenue.
If you found this post helpful, browse this page to learn more about digital marketing.