The video marketing trends that you need to know about our changing every day. New video platforms and marketing techniques become available, but there is a lot of information out there on video marketing.
How do you know what video marketing trends will work the best for your business? In this article, we’re going to share with you some video marketing tips that can help take your video strategy up a notch.
Video Marketing Will Be More Personalized
There are so many video marketing trends out there, it’s hard to know which one will work the best for your brand or business. However, what we do know about video marketing is that it has become more personalized than ever before.
Brands like Nike use their website videos to create a personal connection with consumers by regularly sharing behind-the-scenes footage of events they attend around the world.
Other brands have made use of social media influencers to help build relationships between them and customers through content collaboration. This makes video marketing so much more personalized and helps brands connect with consumers in an authentic way.
Video Marketing Will Be More Visual
Video platforms are becoming increasingly visual. Video content will need to be eye-catching if you want your video marketing strategy to succeed.
For example, video ads that contain images or motion graphics get noticed more than video ads without these features.
If you’re looking for ways of making your video stand out amongst the crowd, then it’s time to make use of this information when developing strategies moving forward.
Video is also a great tool for storytelling, especially ones which appeal on an emotional level (which can result in higher engagement rates).
Short and Engaging Videos are Key
We’ve all seen video marketing trends where video ads last for 30 seconds.
Even though this has been one of the most popular video lengths, we’re seeing a shift towards shorter videos that are highly engaging and can be used to promote content as well as products.
People want short video adverts because they’re easy to watch on the go without any distractions (and people won’t spend their time watching long video adverts).
On top of this, consumers don’t like it when brand messages interrupt what they’re doing with long commercials (this is why pre/mid-rolls aren’t effective anymore), which means your promotional videos need to be quick.
Interactive Videos are Also Very Popular
Although video marketing trends are shifting towards shorter video adverts, we’re also seeing a rise in innovative video marketing techniques.
Interactive videos have been around for some time now and they continue to grow in popularity among marketers.
This is because it allows viewers to engage with the video content itself as well as share their thoughts on social media platforms after watching certain video ads.
This can be done through text, audio, or visual responses that give consumers a choice of how they want to interact with a brand’s promotional video content.
Ready to Learn About More Video Marketing Trends?
Following popular video marketing trends is essential for promoting your brand effectively on the internet. To learn more about this subject, continue reading our blog for more helpful articles.