Did you know that YouTube is the second largest search engine in the world? It’s not that far behind Google, which continues to dominate the search industry.
Billions of hours of content get uploaded and viewed on a daily basis. It makes it difficult to get found unless you know how to write YouTube captions with SEO in mind.
Do you want to know how you can write YouTube captions that get views? Keep reading to find out!
What kind of video content does your ideal client search for? This is what keyword research helps answer. This enables you to create the right content with the right YouTube captions.
There are several YouTube keyword research tools that you can use to get ideas. Your YouTube descriptions need to have this information.
Here’s a side benefit of writing good captions for YouTube. You can improve SEO through video marketing in organic search results.
People also use Google to find information. Since Google owns YouTube, the company prioritizes video content in search results. One piece of video content can get big results in the top two search engines in the world.
Title and Descriptions
Your title needs to grab attention right away. It should tell viewers what the video is about and include the keyword.
The keyword also needs to appear naturally in the video description. If there are related keywords, they should be in the description as well.
If you recommend or talk about specific products in your videos, be sure to include links for viewers to find out more about them.
This is a great opportunity to monetize your video content by including affiliate links. If someone makes a purchase, using your affiliate link, you’ll get a commission from the sale. Be sure to include verbiage that says it’s an affiliate link to comply with FTC regulations.
Don’t forget to include information about your business, such as your website and other social media networks.
It helps to create a template to use for your descriptions. This ensures that you have the same branded information across your videos.
Thumbnails That Get Attention
Writing YouTube captions that get impressions is one thing. You have to finish the job and get people to click on your video.
The thumbnail is the image of your video. It should have a headline and image. It acts as a visual teaser of your video.
The YouTube algorithm takes into account a user’s search history and watch history in search results. It also takes into account the number of views, likes, and comments a video gets.
Be sure to encourage people to subscribe to your channel, like, and comment on the video for added engagement.
How to Write YouTube Captions
If you want your videos to reach a new audience, you have to know how to write YouTube captions. As long as you follow the steps in this article and create engaging content, your videos will get views.
Did you enjoy learning about YouTube SEO? Be sure to visit the blog for more helpful articles!