Research estimates the eCommerce market size in 2020 topped an astonishing USD 10.36 trillion. As the market is expected to reach sales revenues of over USD 27.15 trillion by 2027, it is unsurprising that many people would like to own an eCommerce business. The good news is that there is still plenty of room in the industry for those who are savvy and know how to appeal to an online audience.
But, how do you design an eCommerce website that attracts customers, guides them through a sales funnel, and has high conversion rates? After all, if it were easy, surely everyone would start an online business. Fortunately, there are some simple tips that can help you achieve your goals.
Let’s dive in and learn how to create your ideal eCommerce website.
Choose a Niche
Before starting a website, you need to choose a niche. There is intense competition online, and you need to establish your site as somewhere people can go to get specialized and professional advice. It’s a good idea to choose a niche that you are passionate about as this will make it easy to spend long hours working on your business.
When consumers trust your advice, they are more likely to buy from your company than a website that sells a range of general products.
Design Your Ecommerce Website
Your website design is the first thing potential customers will see, so it needs to be impressive. But, you don’t need to understand code to have an online presence. Website development tools on platforms such as WooCommerce make it easy to create a fantastic site that looks like an experienced web developer designed it.
Invest in Digital Marketing
Your stunning eCommerce design for your website will be of little value if people don’t know it exists. You can use paid ads to get your details in front of consumers quickly, which can help get your venture off the ground. However, this method can be expensive. A cheaper technique for attracting clients is to use search engine optimization (SEO) strategies.
Over time, you can receive a steady stream of free traffic from the search engines. The downside to this approach is that it can take many months to get results. Perhaps a combined SEO campaign with a paid ads strategy could be the right option for you.
Focus On Customer Service
Your eCommerce website development design should make it easy for customers to get in touch if they require assistance. It’s essential to always put your buyers’ needs first, so think about what they would find useful on your site. For example, if they want to purchase a product but can’t pay the whole amount upfront, how can you help them?
In this scenario, they may appreciate the option to leave a deposit or enter into a payment plan. To learn more, you can read about deposits for WooCommerce and decide if this would make your site more attractive to potential customers.
Build Your Ecommerce Business
Starting an eCommerce business can be a great way to build on your current income or even begin a new career. If your website is attractive, your marketing techniques are effective, and you provide an incredible customer service experience, you could gain a loyal client base.
Try to think about your store from the customer’s point of view, and you could be on your way to making substantial sums of money.
Now that you know how to create an eCommerce website, be sure to check out more informative posts in our Digital Marketing section before you go.