How to Market Your Business on Social Media: A Beginner’s Guide

Social media is expected to grow over the next five years (until 2026), meaning a full recovery from the pandemic.

That makes this the perfect time to learn how to market your business on social media, and we’re here to help you get started. Whether you’re trying to learn the basics for the first time or you’re simply wanting to perfect your strategy, social media tips for businesses are always available.

Read on to learn everything you need to know to get started.

Switch to a Business Profile

If you’re trying to run your business from a personal account, you’re missing out on access to a lot of different analytics — especially on Instagram. Your followers will also have access to a “contact” button on your profile, which is just as good as a free landing page.

Determine Which Platforms Are Best for Your Business

Now you know you need a business account, but which social media platforms are best for your business? If you already have a presence, take a look at which platforms are your most popular. Be sure to keep your target audience in mind when you’re performing this step.

It isn’t only about which platforms you have the best numbers on. It’s about which platforms you do the best with your target audience on. There’s no one platform that’s best for a certain business, but looking into things like Twitter or Instagram features for small businesses can help you learn about the all options that are out there.

Interact With Your Audience

No matter which social media platforms you’re on, interacting with your audience is the most beneficial thing you can do to grow your following. You can use the stickers that Instagram offers to interact with followers through your story, or you can head over to the Explore page on Tiktok to engage in conversations across the platform.

While you shouldn’t start spamming comment sections, you should engage in the things your audience is interested in. It’s a great way to connect with them, and it’s a free way to gain followers.

Don’t Be Afraid to Experiment

Finally, you should never be afraid to experiment with any new platforms on the rise. It can be difficult to find the best one that suits your needs, and that’s why getting creative with the methods you use in your marketing is a great thing to do.

Not only can it help you reach new people, but it can help you stay up to date on the latest marketing trends.

Ready to Learn How to Market Your Business on Social Media?

While we’ve given you a few of the best tips on how to market your business on social media, putting things into practice is the best way to learn how to achieve your goals. What works for someone else may not work for you, so it’s also about trial and error — no matter what stage of the game you’re in.

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