Web design is more than just making your website look pretty. It’s also about optimizing it for the user and always making changes and improvements that serve the user. This is called user experience and simply said, it can make or break your online business.
In fact, a whopping 60% of userswon’t trust a company if its website isn’t optimized for mobile. Whether your goal is to attract new customers or keep your existing ones longer on your website, you can’t afford to ignore user experience.
Read on to learn how to improve user experience on your website, boost web traffic, and increase conversion rates.
What Is User Experience?
User experience (UX) is the experience and behaviors of your visitors when they interact with your website. User experience isn’t always positive for the user and this is the main cause of high bounce rates and low conversions. Luckily, you can improve UX and boost customer satisfaction with the steps outlined below.
Optimize for Mobile Devices
Mobile-friendly websites have a higher visitor retention rate given that over 57% of all web traffic in 2022 came from mobile devices. When designing your website, make sure you optimize it for mobile first and then for desktop.
You can check if your website is optimized for mobile devices using Google’s mobile-friendly test. Based on the results, you can make some changes in the design and coding to improve the mobile user experience.
Improve Page Loading Speed
Slow websites are a no-no in today’s digital world. If you want to make online sales and build strong customer relationships, your website needs to load super-fast. We’re talking 2-3 seconds fast. Any longer than that, users will leave and you’ll lose valuable leads and profits.
One of the best ways to speed up your website is to remove unnecessary plugins, pages, and media. You can also get a better hosting plan on a dedicated server to avoid sharing server resources with other sites.
If you have a WordPress website but are not very tech-savvy, consider investing in WordPress maintenance services to speed up your website and improve performance.
Have a Clear and Easy Navigation
The number one mistake you can make with your website is to have visitors jump through hoops to find what they’re looking for. Avoid having tons of submenus, buttons, and links as this can confuse the visitors and make them exit the page.
Instead, go for a simple menu with only the most important links, and a homepage where you’ll only put the most essential information and calls to action.
Improve User Experience and Keep Visitors on Your Site Longer With These Tips
One of the best ways to boost conversion rates is to improve user experience on your website. You can do this by making your website mobile-first and making sure your visitors find exactly what they’re looking for on the first try.
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