A Step-By-Step Guide to Creating Business Videos
Did you know that 93% of businesses get new customers from their branded video content? If you don’t have any, or your content’s very sparse, then it’s possible you’re missing out on massive profits!
But you can’t just grab your smartphone, record a few minutes, and then slap your video online. Business videos have to be crafted carefully to ensure you’re sending the right message, and in a professional way too.
Below is a step-by-step guide for business video production.
Hire a Professional
Today’s smartphones have amazing capabilities and stunning resolutions. But you’re probably not experienced in video production and editing. So even if you’re able to shoot crystal-clear footage, piecing it together in a coherent and professional way will be difficult.
Don’t try to save a little money by DIYing video production, as it can hurt your business in the long run. Instead, hire a company, like https://www.sunshinemedianetwork.com/video-production/.
These experts will be able to listen to your needs, put together a script, and direct your business video so it’s smooth and impressive. They’ll take the worry of things like lighting, pacing, etc. off your shoulders so you can concentrate on running your business.
Post on Social Media
We just told you that you need to hire a professional when producing a video, but this mainly applies to things like TV advertisements or explainer videos on your website. For more casual videos that give consumers a glimpse into your brand and company culture, it’s fine to use your smartphone or webcam.
You’ll want to post on social media so users can see the human side of your company. Conduct brief interviews with staff, give virtual tours, and show what goes on behind the scenes. All of these things can help people connect with you!
Set Up Your Videos Right
Just because they’re more casual doesn’t mean your social media videos have to be subpar.
Before you start filming, clear the area in front and behind you. Hang up a backdrop if it’ll provide a cleaner background. Turn on the lights to make sure you’re lit and not sitting in the dark.
You’ll also want to test out your microphone. There’s nothing worse than going live and having no one understand you because there’s something wrong with your mic!
Make sure your branding is visible and always use a call to action at the end of your videos.
Keep It Short
Sadly, our attention spans have gone way down, especially since there are a plethora of videos out there for us to discover.
For the best results, try to keep your social media videos around 60 to 90 seconds. Anything longer, and you might lose your viewers.
Make Excellent Business Videos
By using our short guide, you’ll be able to make business videos that look pristine and speak to consumers. And from there, you’ll be able to create fantastic video marketing campaigns that’ll get people interested in your brand!
To learn more about growing a business, take a look at our other posts.