In 2020 alone, companies in the U.S. spent $240.3 billion on advertising across all major media. Customers are bombarded with ads every day but for most companies, this is the best way to reach their audience and boost sales.
If you’re a new business owner, you probably don’t have a million-dollar ad budget but you can still promote your business in an affordable way.
Keep reading to discover 8 cheap advertising ideas that’ll take your business to the next level.
1. Hand Out Promotional Materials
One way to do affordable advertising is to hand out promo materials like flyers, brochures, business cards, and even coffee mugs with your company information. Print out a smaller amount at first and hand them out in prominent locations in your city.
2. Use Social Media Strategically
One of the most effective and cheap advertising tips is to use social media strategically. Instead of posting for the sake of it, you need to have a plan and a goal for your social channels. Even social media ads are affordable and can bring some great results.
3. Use Window Graphics
If you have a store, use your store windows for advertising and promoting your products on full color window graphics. You pay once and can keep the graphics up for as long as you want. You can promote new product launches, discounts and sales, workshops, events, and pretty much anything related to your business.
4. Ask For Referrals
Word of mouth marketing is the king of cheap advertisements. It literally costs $0 for someone to recommend your business to their family and friends. You can return the favor by offering a discount for each new referral or creating a customer loyalty program with great perks and benefits.
5. Use Email Marketing
Email marketing is one of the simplest, most affordable advertising ideas if you’re just starting out. It’s the most direct way to your customer so the content you send out should be useful to them somehow. You can send easy tips on using your products, discount codes, new releases, and content that’ll improve your customers’ lives.
6. Attend Local Trade Fairs
Attending local trade fairs is an affordable way to put your business out there, do some networking, hand out samples, and give out business cards. You might even meet other business owners and collaborate with them and talk to your customers face to face.
7. Get Free Media Coverage
Who needs cheap advertising ideas when you can get media coverage for your business for free? Contact your local media and news outlets, newspapers and magazines, and local influencers and pitch them a story they’ll love to cover. Make sure the story is interesting for the audience rather than just a direct promotion for your business.
8. Focus On Content Marketing
Content marketing is one of the most affordable ways to attract new customers online. From posting useful content on social media to sending out newsletters and writing blog posts, you can target your ideal customers in no time.
Grow Your Business the Right Way With These Cheap Advertising Methods
Whether you’re a new business owner or have been running a business for years, these cheap advertising methods will help you reach a wider audience while saving you money in the process.
Discover more quick and effective marketing tactics over on our blog where we post the latest tips on growing your business and boosting sales.