7 Facts about Lip Balm Boxes that must be Implemented for Powerful Branding

When one goes to buy lip balm they will notice that many brands are manufacturing this product. It can be confusing to choose which one to get. Consumers are attracted to the products that they know and those that are from a reputable brand. Lip balm boxes or packaging can also be used to allure shoppers towards your lip balm. This is when these boxes are made to look attractive. You can increase brand awareness with these as well.

The following are 7 facts concerning custom lip balm boxes that can help when it comes to branding:

1. Design packaging that will attract people who the lip balm is for

Only if you can draw the eyes of those consumers who want the product, will they consider buying it. For this, you will have to know who your customer base is so that you can have a packaging design that they will be attracted towards.

When it comes to lip balm, the product is used by males and females. Kids, teenagers, adults, elderly, may use it. The brand may have made one for men only or one for kids only. According to this, the boxes will be designed attracting these people.

For example, if the lip balm is for men then the boxes will look masculine. They will have colors that suggest this. The one for kids will be bright and colorful. They can have images of popular cartoon characters printed on them. Lip balm for ladies can be designed to look pretty and elegant.

Brand awareness can be increased when consumers are drawn towards the product and want to check it out. This can be done when you know who your customers are.

2. Choose sturdy boxes

If you want to pursue positive branding, you should focus on getting strong lip balm boxes. These will be able to keep the product safe. When people invest in skincare items like this, they will want them to be perfect.

Lip balm gets put in some container. This container will be placed in the box. The box has to keep it safe from breaking. The packaging should not have chemicals that can negatively impact the lip balm. Consumers are very conscious about what they put on their skin and want something that will not harm it.

Good material that will let your brand be seen in a wonderful light includes cardboard, corrugated cardboard, Kraft. These will keep the lip balm safe.

3. Sustainable packaging solutions

If you want to carry out powerful branding, show your brand as one that cares about the environment. Environmentally-conscious customers are many now. They want businesses to choose packaging materials that will not pollute the environment.

Careless packaging can clog water bodies, cause air pollution, deplete natural resources, etc. This negatively impacts the environment and is not good. Therefore, brands should choose “green” materials. They can then advertise their brand as one that limits its carbon footprint.

4. Let people know about the lip balm

If you want to show customers that you care about them, tell them what the product is. When people know what you are selling, will they think about buying it? You need to know what to include on lip balm boxes which will help consumers know about the product.

Some details can be the flavor, scent, ingredients, quantity, how to store, when to use by, etc. The points help consumers use the product effectively.

Only add those points that are necessary. Include them in a simple and precise way. No one should be confused by them.

5. Include a brand logo

A brand logo is very important. This helps people recognize your brand and its products. The logo can be printed on your eCommerce website, present in your brick-and-mortar store, etc. It is very important and should be designed in such a way that the message of your brand is given.

For instance, if your brand is a chic one you can choose an elegant font for the logo. If it is a funky and trendy one, the font can be playful. This logo should be printed prominently on all your custom lip balm boxes.

Branding can also occur by including other details about your business. This is your physical address, phone number, email address, website, social media links, etc. The points help people contact you and get to know more about your brand. They can visit your eCommerce website to buy products from there.

6. Use colors and images carefully

It depends on what impression you want to give of your business, you will choose colors and images according to this. Color psychology should be known and you should select those colors which give a good feeling to your consumer base.

For instance, if the brand wants to be seen as a luxurious one you can choose colors like gold and silver. Metallic boxes may be selected here. A brand that wants to give the impression that it is a fun one, can have bright colors and fun and witty images.

7. Choose box style carefully

There are available different types of packaging. You should choose the best for your lip balm packaging. For instance, window boxes are good. They let shoppers see the product. This encourages them and makes them more confident in wanting to buy it. Cosmetic items are in the list of those products that shoppers want to see before buying. Lip balm boxes that can help with powerful branding are those that are designed after research has occurred. This finds out who the customers are and what the needs of the product are. According to this, the custom boxes will be made. You should choose strong material so that the packaging remains sturdy. It shows your brand as one that cares about providing people with good-quality stuff.

Alen Parker

Guest Blogger | SEO Outreach | SEO