On average it takes between 5 and 7 impressions for consumers to remember a brand. Are you getting the word out about your business effectively?
If not, it may be time to take a more creative approach to help increase brand awareness. But, what are the business promotion techniques that actually work? We’re glad you asked.
Keep reading to learn the most effective ways to promote your business that will help you grow your brand and get more sales.
1. Hand Out Branded Swag
There’s almost nothing that people like more than getting free gifts. So, when you’re promoting your business, why not put your logo on a low-cost product and hand them out to current and potential customers?
However, you can’t just choose any piece of swag and expect it to work. The key here is to choose something that people will want to continue using for a long time, so it doesn’t go right in the trash. For example, you might hand out a custom USB that people can use for years, either at work or at home.
Additionally, try to choose a piece of swag that relates back to your business. Let’s say you’re a home inspection company. You might hand out a mini keychain tape measure to your potential customers. As long as you choose something useful, people will be more likely to hold onto your swag and see your logo every time they use it.
2. Create a Referral Program
Do you rely on word-of-mouth referrals in your industry? If so, consider incentivizing past customers to spread the word about your brand. Set up a referral program that rewards customers when they recommend prospects that convert.
For example, if you’re a bathroom remodeling company, you could offer a $50 Amazon gift card when a previous customer recommends a prospect that books a remodel with your team. This is especially helpful if you’re in an industry that doesn’t benefit from repeat customers, as this helps to keep your sales pipeline strong.
3. Take Advantage of Google
Google is a powerful business marketing tool and you can use it for free. Make sure your business is easy to find in online searches by setting up a free Google My Business profile, which displays your locations, hours, and contact information when people search for you.
Let’s face it: Google is king. So, you might as well use it to your advantage to help promote your business.
4. Hold a Contest
People love the fantasy of imagining they could win something. Tap into that by running a contest, either in a brick-and-mortar location or online through social media. This is a great time to get creative and entice your customers to spread the word about your business.
For example, you could hold a “naming contest” for a new product, encouraging people to submit suggestions via Instagram comments and earn extra entries by tagging their friends. If you give away something exciting, like a free product or gift card, it won’t be long before you start to see the entries roll in.
Promote Your Business Today
After reading through this quick guide, you have new ideas to help you promote your business. Time to get to work and put these tips into action!
Looking for more business advice? Browse through our other articles before you go.