Friday, April 19, 2024
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How to Use Videos Effectively to Promote Your Social Media Posts

Editorial Team

Using videos for social media marketing is one of the best ways to garner attention and reach your audience.

But creating a video is more challenging than writing a post or a blog online though it is highly beneficial. Listed below are a few ways to use social media videos to promote your posts online.

Optimise the Content for Target Audience

According to Forbes, by 2025, more than 4.41 billion people worldwide will be using various social media platforms.

Most of the users on social media prefer watching a video over reading a blog. This is one of the main reasons to use social media videos.

Social media videos give companies an upper hand in the digital marketing world. Further, videos that are optimised for mobile devices will get more views and comments. An exciting video will always attract attention and thus generate profits.

Use Thumbnails

It is widely believed that the first impression is the last. A video thumbnail gives a chance to create the first compelling image in your viewer’s mind. It is a photo that acts as a preview of your social media video.

Great video content should have the appropriate thumbnail to attract attention and get people to click and watch the video.

Focus on Search Engine Optimisation

Google search engine optimisation (SEO) tools play a vital role in using videos to promote your social media posts. Social media channels will only list the top ten videos related to a specific topic. 

Before you make a video, you should have a set of goals in mind and work accordingly. Your videos should be informative and purposeful. Adding compelling headlines and descriptions to your videos can help you to popularise them online. 

For example, using relevant hashtags and your videos on Twitter and Facebook can boost search results for your social media posts.

Choose the Autoplay Option

Most platforms like Twitter, Facebook, and YouTube offer the Autoplay Option for videos.

Autoplay allows your video to play while a user is scrolling through the page on relevant content or through their news feeds. It increases the chances of your videos getting viewed.

Use Subtitles for your Videos

While connecting with your audience, subtitles play an essential role in breaking language barriers. Reaching a greater number of people online is one of the main reasons for using social media videos. You can share a piece of interesting information with more people using relevant subtitles in your social media videos.

It also allows people with hearing disabilities to watch and connect with you through the video.

Go Live

Live streaming of videos gives you a chance to meet and discuss with a live audience. You can see their comments and reply to them simultaneously.

Once people start following you on social media, they will get automatic notifications on their phones the next time you go live.

Use the Right Video Editing Tools

Social media posts with interesting videos are always liked and followed by people. You should use the right video editing tools to be concise and make a mark in people’s minds. 

Videos help in connecting emotionally with people using social media platforms. Tapping the right emotions will help to drive people towards your brand or business. 

Editorial Team

iDeal BlogHub's Editorial Team delivers high-quality, informative content across multiple niches. Led by an experienced editor-in-chief, their expertise spans industries to provide unique perspectives.

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5 Unique Types of Data Used to Drive Social Media Marketing

5 Unique Types of Data Used to Drive Social Media Marketing

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The use of social media is thriving rapidly with the growing population and use of technology. People can search and locate their friends, family members and can even interact with strangers and be friends with them (it comes with cautions). Today, it is being used to grow businesses. Social media platforms offer a plethora of opportunities for an E-commerce business to spread and reach everyone globally. Ecommerce marketing services are using social media sites like Facebook, Twitter, Instagram, Linkedin, Pinterest and others to help a business grow. What is an e-commerce market company? An e-commerce market company is a company that uses services of the internet and a website to run their businesses. These firms are used for selling and buying different products online. Companies like Amazon, Flipkart, eBay etc. are some of the most successful business models as e-commerce companies. E-commerce precisely operates in four different segments:- Consumer to business Business to consumer Business to business (B2B) Consumer to consumer (C2C) Traders or customers can use multiple devices as per their convenience to buy and sell various products. Hence, laptops, computers, smartphones and tablets are conducive mediums for operating e-commerce websites. It is like online catalogue shopping where consumers can select, browse and search for the best options that suit their requirements. So, it gives a feel of window shopping. A customer can buy and sell clothes, apparel, food items, cosmetics, electronic & electrical items, books, cars, motorbikes, jewellery and everything that one can sell. For e-commerce SEO services, here are the top 6 social media marketing strategies:- Promotional offers Promotions are the most lucrative ways to grab the eyeballs of consumers. Giveaway marketing campaigns on social media can script a huge rise in traffic of an e-commerce site, which can materialise in big sales. Likewise, anyone who has recently opened an e-commerce website offering discount coupons on each purchase over social media can script wonders. It aids in popularising the online platform and boosting the business simultaneously. Companies like Lenskart, Amazon and Flipkart have used social media in the most innovative ways. They have attracted millions of traffic that have translated into sales. Their big billion sales are one of the biggest successes. These promotional offers are cost-effective and provide a wide range of reach to everyone using smartphones. Promotional polls can help in growing engagement with potential buyers. Moreover, it helps in knowing the thought process, the behaviour of a consumer or the targeted audience. So, that analysis also helps in improving future campaigns for the e-commerce website. Social media influential marketing For promoting any product or a business, social media influencers have become synonymous with success. They can offer exponential growth to your products or e-commerce business through some postings on their Instagram, Youtube or Facebook accounts. In addition, their followers and fans give attention to their posts, which helps in magnifying the business. During the COVID-19 pandemic, when several businesses hit badly got a new through e-commerce websites promoted by these social media influencers. The influence of marketing on social media has come a long way from USD 1.7 billion in 2016 to USD 9.7 billion in 2020. Now, it is estimated that the market in 2021 will grow to USD 13.8 billion. So, it’s an effective strategy for e-commerce businessmen. Use short videos for e-commerce marketing Instagram and several short video apps have changed the way marketing is perceived. Every day, more than 500 million people globally use the reels and stories section. So, when you put up the information about your product or e-commerce, it gets magnified, and sales grow exponentially. Facebook stories are equally viable and one of the best ways to market your ecommerce business and products without spending much. Video platforms like TikTok, Josh, Mx Taka Tak etc. are offering great popularity to businesses. Creative social media posts Creativity on social media posts for ecommerce websites should be well researched and theme based. It helps in creating brand awareness and creating engagement rate of buyers intact. Keep the colour scheme and aesthetics of the post reflecting the core values of the website. Also, the content written on it should be precise that connects audiences and speaks their minds. It helps in increasing the product visibility by leaps and bounds. Usage of proper keywords also magnifies the reach. Track through analytics on social media The analytical tools offered by Youtube, Facebook, Instagram etc. give you the insight of your targeted audience. It can help you in creating plans and re-target them through different social media platforms. You get to know about their buying pattern, requirement, needs of genders and monitor them closely. The reports on attribution that you fetch through the dashboard create a great impact on your ecommerce business. Share not sell Social media is about sharing the details of your website and products. So, the intent of the seller should be to showcase the qualities like quick transactions, varieties, different methods of paying bills, secured payment, exchange policy and others. The primary aim of people on social media is to connect with their friends and families and expand their interaction. So, focus on sustained interactions through your posts that provide them valuable information.

6 Social Media Marketing Strategies for E-Commerce Business

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