How Does an Explainer Video Work?

Regardless of your business size, video marketing can play a crucial role in your success. According to the latest statistics, 54% of consumers want to see more video content from their favorite brands. 

A leading survey mentions 96% of consumers enjoyed watching an explainer video to know more about new products and services. If you don’t know what they are, read on. 

What Is an Explainer Video?

Explainer videos refer to a short film that is generally used for sales and marketing purposes. The short informative video has a duration of 30 seconds to 3 minutes. Marketers and salespeople use these videos to explain the workings of a product in a fun, colorful, and engaging way.

How Do They Work?

As per a leading scientific study, 90% of the information processed by the human brain is visual. The study mentions, humans remember only 10% of what they hear, 20% of what they read, and 80% of what they see. 

Explainer videos combine audio and video stimulus to explain a particular concept more easily. The video production company uses the combination of audio and video for better message retention. However, the success of an explainer video depends on how well it is made. 

What Makes an Explainer Video Good?

Every good explainer video have these five things – 

Short duration – An explainer video can have a time duration of 3 minutes, but the best videos have a time duration of 2 minutes and less. 

Focus on problem-solving– the purpose of explainer videos is to provide information. A good explainer video is focused on solving the problem. These videos are offered to solve some problem, so a good video will always try to complete its objective, whatever it is. 

High quality – A good explainer video will meet higher standards in terms of content and quality. The content should be effective in communicating the brand’s value proposition. 

Strong CTA – A good explainer will have a solid call to action. It will tell what the audience is expected to do after watching the video.

Match brand’s image – The explainer video must match the brand image and expectations of the target audience. The tone and style of the video should match the brand’s image and the target audience the brand is trying to reach. 

There are several types of explainer videos, and the correct type of video depends on the business needs and objective you want to achieve. 

Types of Videos

Animated explainer video – it is the most common type of video you will see for brand promotion. These videos are popular because they are easy to create. The visual nature of these videos is quite simple, and there are no extensive video production methods required. The animated explainer video can be divided into two categories depending on their style and function. 

  • Infographics – these videos use charts, iconography, and graphs to emulate infographic style to explain fundamental features of your business. 
  • Character-driven – these videos use cartoon figures as your representative of your customer who tells the story. The cartoon figure explains how the product will help you solve the pain points. 

To sum up, explainer videos are powerful marketing tools that can educate your customer and lay a foundation for building robust customer relations.