Does it feel like you’re slogging through mud trying to close a sale?
Sales can often seem like a high-stakes poker game, where your income is directly proportional to the number of sales you make. The pressure to perform can feel immense, especially when you consider that only about half of all sales reps manage to meet their quotas. The fear of missing targets, the sinking feeling of demotivation, and the looming threat to your job can become daunting companions.
But hey, don’t let these shadows deter you. The sun always rises, and you can definitely up your sales game. This article is here to guide you on how to morph from a sales caterpillar into a selling butterfly.
Shall we dive in?
The Whys Behind the Struggle
To banish a demon, you must first know its name. This wisdom applies perfectly to the realm of sales. To become better at selling, it’s crucial to understand why you’re struggling in the first place.
Sometimes, it’s external factors that seem insurmountable, such as trying to sell a product with little to no market demand. It’s like trying to sell ice to an Eskimo – even the most seasoned salespeople would find that challenging.
But most often, the obstacles are internal. Perhaps you’re selling a technical product without having a deep understanding of its workings. It’s hard to convince others when you’re not convinced yourself. So, once you identify the reasons behind your struggle, focus on tackling those within your control.
Customer is King
How well do you really know your customer?
It’s easy to fall into the trap of assuming that customer profiling is solely the company’s responsibility. But relying only on the company’s insights could be like walking a tightrope without a safety net.
Take the reins and delve into the details of your target customer. Explore the intricate layers of their persona – their average age, income, gender, hobbies, marital status, education level, and even political preferences.
Why is this important? Picture this: You’re selling a politically left-leaning magazine. Understanding your customer’s political affiliations can save you time and effort by focusing on those more likely to buy your product. This detailed knowledge can sharpen your ability to spot potential customers and convert them successfully.
Education: A Never-Ending Journey
Can you recall the last time you were in a sales class or training workshop?
If your sales education ended with college, it’s time to rekindle the fire. Technology is a constant game-changer, and the sales field is no exception. If you don’t continually sharpen your sales skills, you could be left behind in this rapidly evolving race.
Companies today are using sales assessment tests to gauge the skill level of potential sales team members. If your skills are stuck in the past, it could hamper your ability to close sales and even impact your employability.
Boosting Your Sales Game – Simplified!
Sure, selling can be tricky, but it isn’t an insurmountable task. A lot depends on your sales training and preparedness. With this guide, you’re now equipped to raise your sales game a few notches higher.
So, let the sales butterfly within you take flight! Keep dropping by our blog for more tips and advice to keep your sales game strong. Good luck!