Boosting Sales in Nigeria: Effective Strategies Using WhatsApp Business API
Do you think WhatsApp is used only for chatting with friends and families? No!! Beyond that, it created more impacts on the business. Imagine a world in which you can use WhatsApp to manage your large business organization.
Sounds like a dream, right? But it is happening with the help of the WhatsApp Business API platform. It is quite popular in Nigeria!
When you effectively implement WhatsApp business API in Nigeria, you will take your business to the next level. But how can you implement WhatsApp Business API in your business? Here are the strategies for using WhatsApp Business API in your business.
Automate Queries with Chatbots
Recently, customers like to interact with the business before buying the product. However, your company will receive numerous repeated inquiries. Seriously, manually replying to these queries will consume more of your time.
Instead of responding to the same query, you may automate these requests by using a WhatsApp Chatbot. This chatbot, available in the Whatsapp business API, allows you to pre-set a collection of responses based on the user’s query.
This saves time and effort for both customers and your support team. It leads to higher response rates and customer satisfaction. Automating responses to frequent requests lets your team focus on more complicated issues. It increases overall productivity and gives a better customer experience.
Broadcast WhatsApp Message Templates
Have you ever tried the broadcast message template that is available in the WhatsApp Business API platform? This feature sets your business apart from your competitors. With a broadcast message template, you can send messages on WhatsApp with clickable CTA buttons.
Since you can customize the template for your business needs, you can maintain your brand’s tone and stay consistent across the board. Whether your tone of voice is formal or funny, your message can align with your branding needs.
When people start having conversations with your brand, they will notice the consistency you have established. This sets the tone for a positive customer experience and shows that their questions are essential to your business.
Offering exclusive marketing deals
Offering exclusive discounts to your customers is an effective strategy that boosts your business sales. Companies generate a sense of urgency and value by delivering unique limited-time offers. It attracts customers to make immediate purchases.
You can send these exclusive deals with the help of WhatsApp Business API, which increases sales and also improves customer loyalty. Whatsapp business API in Nigeria is an effective method that increases brand affinity, stimulates repeat business, and helps to establish a loyal client base.
Overall, providing exclusive deals is a strategic technique that increases short-term revenue and also improves long-term client connections and brand loyalty.
Order Updates
If you fail to update the customer’s order status, your business sales will be reduced. Providing real-time updates on order status, shipment, and delivery reduces anxiety and increases customer satisfaction.
This open communication about your order status increases brand perception. It also helps to build client loyalty. Furthermore, by using platforms like WhatsApp business API for such updates, businesses can take advantage of the messaging app’s convenience and immediacy.
This meets clients where they are most active and establishes a smooth order management process. Finally, quick order confirmations and updates help to create a pleasant client experience, increasing trust, contentment, and repeat business.
Abandoned Cart Recovery Reminders
Have you ever shopped online and left something in your cart? Then, a few hours later, you receive a message prompting you to return and complete the checkout process. The first question you could have is, “How do they know!?” With the help of abandoned cart recovery.
This method is simple to implement using the Whatsapp Business API. Sending reminders and exclusive deals via WhatsApp is an excellent method to tailor your approach.
By reaching out directly on a platform they frequently use, you can effectively move them towards completing their purchase. It boosts your sales and customer retention.
The Bottom Line
Undoubtedly, it is clear that Whatsapp Business API is creating huge changes in the business. Looking for the best enterprise WhatsApp business API provider in Nigeria? Then, choose Gupshup as your partner. By partnering with them, you can provide your clients with a seamless and personalized buying experience. Seriously, this will lead to increased sales and brand loyalty.
