6 Social Media Marketing Strategies for E-Commerce Business

The use of social media is thriving rapidly with the growing population and use of technology. People can search and locate their friends, family members and can even interact with strangers and be friends with them (it comes with cautions). Today, it is being used to grow businesses. Social media platforms offer a plethora of opportunities for an E-commerce business to spread and reach everyone globally.  Ecommerce marketing services are using social media sites like Facebook, Twitter, Instagram, Linkedin, Pinterest, and others to help a business grow. 

What is an e-commerce market company? 

An e-commerce market company is a company that uses services of the internet and a website to run their businesses. These firms are used for selling and buying different products online. Companies like Amazon, Flipkart, eBay etc. are some of the most successful business models as e-commerce companies. 

E-commerce precisely operates in four different segments:- 

• Consumer to business
• Business to consumer
• Business to business (B2B)
• Consumer to consumer (C2C)

Traders or customers can use multiple devices as per their convenience to buy and sell various products. Hence, laptops, computers, smartphones and tablets are conducive mediums for operating e-commerce websites. It is like online catalog shopping where consumers can select, browse and search for the best options that suit their requirements. So, it gives a feel of window shopping. 

A customer can buy and sell clothes, apparel, food items, cosmetics, electronic & electrical items, books, cars, motorbikes, jewellery and everything that one can sell. 

For e-commerce SEO services, here are the top 6 social media marketing strategies:- 

Promotional offers 

Promotions are the most lucrative ways to grab the eyeballs of consumers. Giveaway marketing campaigns on social media can script a huge rise in traffic of an e-commerce site, which can materialize in big sales. Likewise, anyone who has recently opened an e-commerce website offering discount coupons on each purchase over social media can script wonders. It aids in popularising the online platform and boosting the business simultaneously. 

Companies like Lenskart, Amazon, and Flipkart have used social media in the most innovative ways. They have attracted millions of traffic that have translated into sales. Their big billion sales are one of the biggest successes. These promotional offers are cost-effective and provide a wide range of reach to everyone using smartphones. 

Promotional polls can help in growing engagement with potential buyers. Moreover, it helps in knowing the thought process, the behavior of a consumer or the targeted audience. So, that analysis also helps in improving future campaigns for the e-commerce website. 

Social media influential marketing 

For promoting any product or a business, social media influencers have become synonymous with success. They can offer exponential growth to your products or e-commerce business through some postings on their Instagram, YouTube or Facebook accounts. In addition, their followers and fans give attention to their posts, which helps in magnifying the business. During the COVID-19 pandemic, when several businesses hit badly got a new through e-commerce websites promoted by these social media influencers. 

The influence of marketing on social media has come a long way from USD 1.7 billion in 2016 to USD 9.7 billion in 2020. Now, it is estimated that the market in 2021 will grow to USD 13.8 billion. So, it’s an effective strategy for e-commerce businessmen.

Use short videos for e-commerce marketing 

Instagram and several short video apps have changed the way marketing is perceived. Every day, more than 500 million people globally use the reels and stories section. So, when you put up the information about your product or e-commerce, it gets magnified, and sales grow exponentially. 

Facebook stories are equally viable and one of the best ways to market your eCommerce business and products without spending much. Video platforms like TikTok, Josh, Mx Taka Tak etc. are offering great popularity to businesses. 

Creative social media posts 

Creativity on social media posts for eCommerce websites should be well researched and theme-based. It helps in creating brand awareness and creating engagement rate of buyers intact. Keep the color scheme and aesthetics of the post reflecting the core values of the website. Also, the content written on it should be precise that connects audiences, and speaks their minds. It helps in increasing the product visibility by leaps and bounds. Usage of proper keywords also magnifies the reach. 

Track through analytics on social media 

The analytical tools offered by Youtube, Facebook, Instagram, etc. give you the insight into your targeted audience. It can help you in creating plans and re-target them through different social media platforms. You get to know about their buying pattern, requirement, needs of genders and monitor them closely. The reports on attribution that you fetch through the dashboard create a great impact on your eCommerce business. 

Share not sell 

Social media is about sharing the details of your website and products. So, the intent of the seller should be to showcase the qualities like quick transactions, varieties, different methods of paying bills, secured payment, exchange policy and others. The primary aim of people on social media is to connect with their friends and families and expand their interaction. So, focus on sustained interactions through your posts that provide them valuable information.