There’s nothing like an excellent testimonial to increase business sales. Testimonials are so valuable that many businesses even add them to their sales pages. And yes, they do boost sales conversions!
If your business is short on client feedback, there’s an easy solution. There are several reputable customer review sites you can try to help boost your business reviews.
Here, we’ll introduce you to the top five review websites with a brief look at how they can help your business.
Yelp is probably the most prominent customer review brand around. So you can bet it will be one of the first places your prospective customers visit before they decide to buy from you.
Be aware of Yelp’s strict terms of service if you use this platform. Unlike some customer review sites, you must not explicitly ask your customers for reviews on Yelp.
A straightforward way to get around this is to make sure your customers know that you have a presence on Yelp. Include the brand, with a link, on your homepage, and in your email marketing templates.
Hopefully, your customers will click on the link and add their reviews.
Trustpilot is an easy, flexible and popular customer review site, and as the name suggests, customers trust the platform.
Unlike Yelp, you can ask your customers to review you on their platform. You might even be familiar with the “leave us a review” widget that often appears at the bottom of an email when you’ve purchased something online.
Feefo is another helpful way of boosting your SEO, as they are a trusted partner for Google. The platform is slick and converts well, with customers directly invited by Feefo to provide a review after they’ve made a purchase.
All of this is automated, which means once you’ve got it set up, you should see a gradual boost in your reviews, providing you are securing regular sales.
Don’t forget to put time and effort into keeping your customers happy before you use a customer review platform. Learn more here about tools that will help you improve those all-important customer relationships.
Strictly speaking, Facebook isn’t a review site. Still, as the biggest social media platform around, there’s no getting away from the fact that customers will review you via Facebook comments.
Use this to your advantage. Get active on Facebook, create fun and engaging content, and seek feedback from your customers. You’re likely to encourage plenty of recent and happy customers to share their experiences by doing this.
Google is great if you invest in SEO or local SEO. What better way for people to find out about your company than a review on one of the most trusted sites in the world?
Plus, having reviews on Google can even boost your SEO rankings, so it’s a win-win.
To get started on Google, make sure you have a Google Merchant Account. Once you’ve done that, you can sign up for their Google Customer Reviews platform.
You will need a standard checkout process to use Google Reviews, but you don’t have to sell physical products.
Five Top Customer Review Sites
You’ll reap the rewards for being proactive when it comes to customer feedback. Using one of these top customer review sites can help get the social proof you need for your business to grow.
To discover other ways you can improve your customers’ experience, check out our business section now for our latest articles.