If you think that clever logo will automatically reel in new customers, think again. Research shows that customers need to see your brand 5-7 times before they’ll remember it — much less make a purchase.
Of course, this doesn’t mean your logo isn’t important. But you need to understand that it’s just one small component of a larger brand strategy.
Have you been struggling with your company’s branding strategy? If so, we’re here to help. Keep reading for four essential tips to improving your brand strategy identity and growing your business.
1. Know Your Audience
The moral of one of Aesop’s most famous fables is, “If you try to please all, you please none.”
Can you see the application in a business and marketing setting? You need to ensure your brand gets seen by your target audience — the people who want and need your product.
Think beyond the basic age range and gender. Dig deeper. What are they passionate about? What worries keep them up at night? What specific pain points do they struggle with?
Most importantly, how will your product provide the solution?
2. Define Your Identity
Your business logo and website are only the beginning. When we talk about branding, it also includes all those intangible components of your company too.
- What does your company stand for?
- What values and ideals do you represent?
- Why is your product or service better than the competition?
- What makes your brand unique?
For example, are you passionate about the environment and ensuring you use only eco-friendly ingredients? Do you offer the best customer service experience in your city with a 24/7 messaging app? Is your product the first of its kind on the market?
Be confident, but don’t boast. Make sure your voice remains authentic, as 86% of consumers value authenticity over other factors.
3. Establish Visual Consistency
Make sure that your brand appears consistent across every type of media. You should use the same logo, the same fonts, and the same color design on your website, social media accounts, emails, and print advertisements.
Think about the emotions you hope to evoke and make sure your branding matches up. For example, the color red excites and amplifies, while the color blue is associated with reliability and strength.
4. Partner With Professionals
It’s not easy to come up with a powerful branding strategy on your own. That’s why many companies reach out to influencers in their niche to help build their credibility in the public eye.
Another option is to work with a brand strategy agency to craft your company’s identity. Professional organizations like DEI Consulting can help you with your brand strategy identity.
Improve Your Brand Strategy Today
With so much competition out there, you can’t afford to have anything less than a stellar brand strategy. Use the tips above to revamp your marketing efforts and don’t hesitate to reach out to a brand strategy agency for more help.
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