Today, there are 32.5 million small businesses in the US. But despite this high number, over 20% fail within the first year and almost 50% fail within 5 years.
These might be some scary statistics, but you still have a fighting chance. As long as you focus on your long-term vision, it’s possible to run a flourishing business.
If you need some help, then below are 4 business goal examples you can use to set your business up for success!
1. Build Brand Recognition
You might be the best HVAC company the state’s ever seen, but how are people supposed to know if you don’t build brand recognition? Chances are, they’ll keep going for companies they’ve already heard about, even if they provide subpar services.
You’ll want to raise awareness and increase brand recognition so if people think “HVAC”, they immediately think of your company. You can do this through blog posts, social media posts, display advertising, and more. One of the most important channels to use is social media, as it’s free and you can engage directly with your potential and existing customers.
2. Get on the Top Pages of Google
You should make getting on the top pages of Google one of your main goals. Most consumers do online research before purchasing (both online and offline), so you want to be in front of them when they need you.
This is why search engine optimization (SEO) is so important. This is where you use vital keywords in your content and website so Google’s algorithms reward you and push your site to the top. You can beat out your competition by consistently ranking!
These success metrics will be easy to track since there are analytic tools you can use.
3. Build a Business App
If applicable, you should definitely build a business app. This allows consumers to use your services or buy your products with ease, especially since most use mobile devices.
It can be helpful to use Node JS development services since the apps are easily scalable. That means your business app will grow alongside your business itself, without worry that things will fall behind or be incompatible in the future.
4. Maintain Profits and Reduce Waste
One of the toughest things to nail is maintaining profits on a long-term basis. Of course, reducing waste goes hand-in-hand with this business goal.
You might want to consider outsourcing business functions to keep costs down. Many of these companies work on flexible schedules, meaning you can ask for help when you need it and drop them during slower seasons.
These third-party companies also come with their own technology, which means you won’t have to spend money to keep up with changing times.
Use These Business Goal Examples as Inspiration
Now that you have some business goal examples, you can use them as inspiration for your own business. And hopefully, you can beat the odds and have a company that turns profits for years to come!