TikTok, with its whopping 500 million active users, predominantly teens and young adults, is fast becoming the hottest social media playground. But if you’re not harnessing TikTok for your content marketing strategy, you could be missing out on a gold mine of opportunities.
However, TikTok marketing isn’t just about signing up and posting random content. It’s a precise art that requires strategic navigation. What are the potholes you should steer clear of in this journey?
Stay with us as we unveil the common pitfalls to avoid in TikTok marketing.
Building Your Masterpiece Without a Crowd
Imagine hosting the party of the century with no guests. That’s what it feels like when you share fantastic content on TikTok without an audience. Building a following is paramount when starting on TikTok.
Offer enticing incentives such as giveaways or discount codes for new followers. Collaborate with micro-influencers to score promotional spots on TikTok pages with established audiences. Here, building a loyal following is a vital first step.
Neglecting the Power of Cross-Platform Posting
If your business isn’t new to the game, you likely have a presence on other social media platforms such as Instagram, Facebook, and Twitter. These platforms, where you’ve already invested time and effort, should have an established audience.
Don’t wait for your TikTok fame to grow organically! Leverage your existing social media footholds to elevate your TikTok views and notify your followers about your new account. While sharing a TikTok on Instagram might need some finessing, posting it on Twitter or Facebook is as straightforward as embedding a link.
Ignoring the Pulse of Trends and Hashtags
What’s the secret sauce behind TikTok’s popularity? It’s the exciting format of sharing short videos that provide a platform for creative content. More than that, it’s a shared experience that resonates with the audience.
The TikTok universe is full of trending hashtags and fun challenges, which catch the attention of a wide range of accounts. Staying in tune with these trends can bring out the fun personality of your business. Smart use of hashtags can make your content more discoverable and boost your follower count. If you’re not capitalizing on these tools, you’re skipping a significant opportunity to connect with more TikTok users.
Is Your TikTok Marketing Campaign Bulletproof?
Since its emergence in 2016, TikTok has been skyrocketing in popularity and shows no signs of slowing down. If you’re aiming to reach a younger audience, TikTok marketing is your winning ticket. So, steer clear of these common TikTok marketing missteps and bask in the glow of your burgeoning social media platform.
Intrigued about the crossroads where business and cutting-edge technology meet? Browse around for more digital marketing tips and tricks in the ever-evolving tech landscape.