Streaming or TV: What will music lovers choose?
Time is changing fast for everything, especially things related to using modern technologies. The way music lovers get music today has completely changed over the past thirty years. The path from music production to direct consumption created a whole industry taking into account users’ preferences.
These milestone inventions have revolutionized the way people interact with online platforms that provide entertainment content. There is a lot of content available online for the modern-day consumer who is spoilt for choices.
Whereas this is a great thing, it also makes it hard to sieve through the unnecessary noise of the content not suitable to a certain consumer to get something suitable for a specific consumer’s needs.
Recent research indicates that a consumer could spend up to an hour a day searching for content. This presents a challenge to the streaming companies to find ways to recommend content that is consumer specific.
This is being done by artificial intelligence algorithms that take into consideration the consumer’s viewing or listening history to guide them into discovering content that is within their preferences. This plays a great role in sorting out the disruption.
The new generation of the younger consumers would rather stream content, say, a movie or a TV show on Netflix than watch it on TV. And who would blame them? With streaming platforms, one can skip forward, rewind or just terminate the content and get something entirely new. This is the convenience that conventional TV was not able to provide.
This shift of consumers towards digital content means that there is a greater demand for data to access this content. Mobile providers are forced to rethink their strategies when it comes to packaging and selling of data to cater for this increase in demand.
