All businesses operating in the 21st century are finding out the many benefits that customer relationship management or CRM software can provide them. This essential business tool allows companies to easily retain client data, including elements like contact information and recent orders. There are currently two big names on the market today, which are Microsoft Dynamics and Salesforce.
Salesforce vs Dynamic: The Key Differences
While each software program offers an effective way to store and visualize data, there are some elements that are different among the leading providers. These include:
In regards to the deployment of the CRM, Salesforce solely uses the Cloud. Microsoft Dynamics, on the other hand, uses on-premises deployment and offers hybrid deployment options.
In the comparison of Microsoft Dynamics versus Salesforce on a completely monetary level, Salesforce has a much higher price point. In contrast, each CRM software allows for standalone application purchases, each charge for additional users. Salesforce charges what seem like astronomical additional user fees when compared to Dynamics.
Microsoft Dynamics connects with all Microsoft applications like Excel and Access that are heavily used by businesses worldwide. Salesforce has a limited amount of integration for Microsoft applications.
Salesforce vs Dynamic: The Background
Traditionally, Microsoft Dynamics is a web application. It provides 11 different core modules, 5 of which are for CRM services. These cover the industries of marketing, field service, customer service, sales, and project service automation.
Salesforce is solely cloud-based and is focused on scalability. They currently offer four separate products, including Salesforce Platform, Sales Cloud, Marketing Cloud, and Service Cloud. Many businesses purchase the Salesforce Platform as a base layer and add on additional cloud modules for better functionality.
Microsoft Dynamics Versus Salesforce: The Features
Part of evaluating any CRM software understands the various features that come along with it.
- Sales Cloud
- Service Cloud
- Marketing Cloud
- Commerce Cloud Digital
- Field Service Lightning
- Einstein AI
- Dynamics 365 For Sales
- Dynamics 365 For Customer Service
- Dynamics 365 For Retail
- Project Service Automation
- Field Service
- Microsoft Social Engagement
- Microsoft Relationship Sales
A big part of any business’s decision regarding the CRM they choose to use is understanding the pricing structure. When it comes to Salesforce, many of their features require evaluation by their company before they can offer a price. However, their Service Cloud and Sales Cloud CRM software programs ring in at the cost of $300 per month each. That price point covers the cost of the program per user. You can expect the price to go up if you plan on utilizing the software with multiple users.
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When it comes to Microsoft Dynamics, businesses can choose from three different plans or opt for purchasing individual modules. Each plan offers one authorized user. Unlike Salesforce, each additional user with Dynamics only costs $8 per month. The Dynamics plans are priced as follows:
Dynamics 365: (Retail, Talent, Sales, Finance and Operations, Customer Service, PowerApps, Social Engagement, Field Service, Project Service Automation) $210 per month
United Operations Plan: (Retail, Talent, Finance, PowerApps) $190 per month
Customer Engagement Plan: (Sales, Project Service Automation, Field Service, Customer Service, PowerApps, Microsoft Social Engagement) $115 per month
Standalone Applications: Range from $40 to $170 per month
After evaluating both Salesforce and Microsoft Dynamics CRM programs, it becomes clear that Dynamics offers much more variety and a more affordable price for business owners.
If you run a large business and want to get the best outcome, Microsoft Dynamics is the right choice. You pay a little more for the software, but you also get many great features that Salesforce does not have. If you want to customize Microsoft Dynamics and make it your own, you need coders who understand you and your business.
Ensuring you find the right developers who will seamlessly integrate Microsoft Dynamics’ CRM to increase performance, productivity, and revenue is necessary. Furthermore, business owners and managers can spend less time stressing over software manuals or watching training videos with this user-friendly CRM.