Did you know that the use of jingles in advertising can be dated back to at least Shakespeare’s time? Although some companies have ditched jingles for traditional pop songs in their advertisements, many still use them. Why?
There are many reasons to use this classic advertising technique. Continue reading to learn what the benefits of jingle creation are for your business.
Jingles Are Easy To Remember
Jingles aren’t only easy to remember, but they get stuck in people’s heads. This is one of the leading jingle creation benefits because it ensures your business stays with your potential customers throughout their day.
Think back to your childhood and consider how many commercial jingles you can still remember from that era. Doubtlessly, people born in the 1980s or 1990s can still recite things like:
- “I wish I were an Oscar Meyer wiener…”
- “I’m a Toys R Us kid…”
- “Baby Bottle Pop, it’s a Baby Bottle Pop…”
- “I’m stuck on Band-Aid brand, because Band-Aid brand is stuck on me…”
- “I want my baby back baby back baby back baby back baby back ribs…”
You get the idea. If you weren’t actively remembering these jingles, the moment you heard just a snippet of them, they came roaring back to life in your memory. You can create a jingle that has the same effect on your potential customers for days, weeks, months, or years to come.
Jingles Are Cost-effective
Did you know that every song used in commercials has to be licensed for use? In many cases, companies pay for both the licensing and an additional royalty fee. This can cost a fortune in the long term.
On the other hand, a jingle is something created specifically for your business. Yes, you’ll have to pay jingles companies for the initial creation. Still, after, you can use it whenever you want without incurring additional costs.
Jingles Are a Powerful Form of Branding
Branding your business is essential because it builds trust in your company. Customers like to know what to expect from your business, and jingles can help with that.
Proper jingle creation will keep your company’s voice and tone in mind. It will tell customers what your company does and what makes your company unique or sets it apart from the competition. Current and potential customers will know exactly what your company brand is by simply bringing your jingle to mind.
More Questions About the Importance of Jingle Creation?
Jingles have withstood the test of time by surviving hundreds of years as a marketing technique. This is because there are many business benefits associated with creating a unique jingle for your company. The benefits above are only the most significant, and this list is far from all-inclusive.
Do you have more questions about the importance of jingle creation for your business?
Check out our other blogs. You’ll find articles on advertising, business, and related topics to help you learn more on the subject.