Do you ever wonder how many times someone needs to hear about your business before they actually remember it? Well, here’s a little nugget of info – it usually takes 5 to 7 times. So, the question is, are you promoting your business enough?
If your answer is “maybe not,” don’t worry, you’re not alone. It might just be the perfect time to kick it up a notch and get a bit more creative with how you spread the word about your brand. Wondering how to do that? Well, let’s dive into some tried-and-true methods to boost your brand awareness and, ultimately, your sales!
Swag It Up
We all love freebies, don’t we? So why not use that to your advantage? Handing out branded swag to current and potential customers can go a long way. But remember, not just any swag will do. You gotta be smart about it. Pick something that people will find useful and won’t toss into a drawer or worse, the trash.
How about a branded USB, for instance? It’s something that people will use regularly and every time they do, they’ll be reminded of your brand. Plus, if the swag can relate back to your business, even better. Say you’re a home inspection company, you could give out a mini keychain tape measure.
The Power of Referrals
Word-of-mouth marketing is pure gold, and if you can capitalize on that, you’re onto a winner. Setting up a referral program could be just the ticket. Reward your customers for bringing in new customers – it’s a win-win!
Imagine you’re running a bathroom remodeling business. You could offer a $50 Amazon gift card for any previous customer who brings you a new client. This not only strengthens your relationships with existing clients but also keeps your sales pipeline robust.
Let’s not forget about the big G. Google can be a mighty tool to promote your business and guess what, it’s free! All you have to do is set up a Google My Business profile and your business info will pop up whenever someone looks you up online.
Who doesn’t like a bit of healthy competition, especially when there’s a prize involved? Running a contest can create a buzz about your brand. Get creative, maybe a naming contest for a new product or service? Use social media platforms like Instagram to get people engaged and excited.
Time to Get Promoting!
Well, there you go! With these strategies up your sleeve, you’re ready to hit the ground running and give your brand the boost it deserves. So, what are you waiting for? Start implementing these ideas and watch your business grow.
Looking for more handy business tips? Check out our other articles. We’ve got plenty more advice where that came from!