CRM stands for customer relationship management. It refers to all the strategies, businesses, and software used to improve existing customer relationships and acquire new customers faster. Nowadays, CRM primarily refers to CRM software, i.e., a tool that brings all your processes and activities into one platform. Some of the examples of widely used CRM are Salesforce CRM, Zoho CRM, Microsoft CRM, SAP CRM, Hubspot CRM, Pega CRM, etc. CRM Market is expanding day by day, and also its applications & area of usage is increasing at a great rate. According to Fortune Business Insights, 2020, The global CRM market size was USD 52.4 billion in 2020, and it is expected to grow from $58.04 Billion in 2021 to $128.97 Billion in 2028 at a CAGR of 12.1% in the forecast period. Out of all the CRMs available in the market, Salesforce CRM is the number 1 CRM with 19.8% market share, while its four largest competitors (Oracle, SAP, Adobe, and Microsoft) have a combined market share of 17.8%.
There are various reasons why Salesforce CRM is the world’s number 1 CRM. A well-defined CRM system such as Salesforce delivers the core responsibility: improving customer relations through regular interactions, well-rounded engagement techniques, and tracking and analysis to provide comprehensive customer service. Salesforce has a thriving customer base globally that seeks the assistance of Salesforce development company to assist them in Salesforce custom application development.
So, in this blog, we will explore why Salesforce CRM is the best CRM to choose.
Salesforce is Constantly Innovating
Since its inception in 1999, Salesforce has constantly been innovating its technology to cater to the needs of businesses. Salesforce is always looking for new and innovative ways to improve its products and services, such as investment, partnership, and acquisitions. Earlier, the Salesforce has been ranked as the most innovative company, the fourth year in a row, by Forbes Magazine. They always brainstorm new ideas and develop tools that can make the customer’s life easier. “Innovation is a continuum. You have to think about how the world is evolving and transforming. Are you part of the continuum?” says Marc Benioff, the co-founder, and CEO of Salesforce.com.
Salesforce has a Robust Ecosystem.
Salesforce has a robust ecosystem of customers, developers, and partners. Customers can enjoy every level of support available, from software implementation and application development to managed services via the Salesforce partner ecosystem, consisting of independent software vendors, consultants, and system integrators. Salesforce’s application marketplace, AppExchange, is both a place for Salesforce developers and registered partners to publish and sell apps and a place for customers to buy and download them.
Data security has always been the primary concern of businesses across the world. Salesforce CRM is one of the most secured CRM available in the market. Salesforce has always given the topmost priority to data security. Salesforce Data Security relates to data security or sharing settings and the scalability of visibility and access rights between users. Even though the security and sharing models are implemented via an API, the user interface allows complete Customization. Any permissions specified for objects, records, and fields apply even if a user queries or updates the data via API calls.
Scalability & Customization
Scalability and Customization are significant factors that have led to the widespread adoption of Salesforce CRM. Salesforce CRM is an investment that looks after a company’s current as well as future requirements. Salesforce scalability feature makes sure the user experience is uniform and efficient, regardless of the traffic.
Every business has its own unique need, so the application needs to be customized according to its needs. Salesforce CRM is highly customizable and can be customized to fit the individual needs of a business. A Salesforce customization includes modifying the Salesforce org or programing the platform in a particular way right from the beginning.
Improved Customer Satisfaction
Salesforce is very much popular among businesses as it provides customer satisfaction. Every customer has their own needs; Salesforce has been able to fulfill the custom requirements of their customers, thus gaining their loyalty and trust. Salesforce transforms customer satisfaction by connecting live agents with the customers. This, in turn, enhances customer relations and improves customer retention.
Salesforce has received so much recognition from its customers all around the globe. It is continuously innovating and expanding by making the business acquisitions. Cloud computing is becoming an unquenchable demand, and Salesforce is ready to meet it with an array of diversified cloud applications and services. You can opt for a salesforce application development company to fulfill your Salesforce development needs.