No business can function without monitoring and analyzing web data and analytics. As per a survey, more than fifty million companies use Google Analytics to assess their website data.
Moreover, with the growing use of technologies in every aspect of the business, the need to sort, manage, and data efficiently will only grow.
One such data crunching system is Business Intelligence software. This software does not have to do anything with the website or other metrics, but they analyze the company’s raw data and analytics to generate actionable insights. It can analyze data related to consumer behavior and shopping patterns, sales figures, operational costs, supply chain management, etc.
It can help companies make more informed decisions and play an important role in predictive analysis.
Services like Domo consulting are leading the industry with their business intelligence solution, and many companies are incorporating such solutions into their business models to reap its benefits.
Some of the benefits of incorporating business intelligence and predictive analysis into your business strategy are listed below.
- Get Valuable Insights Into Your Business
The software constantly collects business data from various sources to deliver actionable insight and generate reports about operation costs, expenses, customer satisfaction, and staffing.
Services like Domo consulting help you access various types of reports and can give you the information in multiple report formats for proper analysis. Such software has ready-made reports in all of the platforms collected from the data of the common KPIs. However, if the format of your liking is not available, you can also create ad-hoc reports targeting the KPIs you choose.
So, with the freedom to access real-time, pre-formatted, and ad-hoc reports, you can get valuable insight into your business almost instantly.
- Visualization of Important Information
Official reports can be difficult to understand for some since they are often very heavy on numbers making it difficult for many to understand the quantitative analysis. So, data visualization allows the users to create data representations that everyone can understand.
Such platforms can visualize the quantitative data in terms of charts, graphs, animation, infographics, and much more. It is a more engaging way of grasping and skimming through data rather than staring at dull spreadsheets.
- Data Mining
Data mining is essential for large companies as it helps them identify trends and draw insights from data patterns. The process of data mining is often broken down into five steps; collection, warehousing, organization, analysis, and presentation.
A well-rounded Bi platform will perform all five processes to effectively mine the data for your company.
- Performance Management
Business intelligence solutions also help a company manage performance goals for the employees of the departments. You can input the data-based goals into the software and monitor the performance in real-time on a daily basis. Such performance management capabilities of BI platforms are highly effective in setting a benchmark for optimal performance.
Furthermore, with BI’s visualization capabilities, companies can track the progress and assess the organization’s overall productivity.
These are some of the advantages of incorporating business intelligence software into the business and using it for strategy formulation.