The do’s and don’ts of Writing Meta Description

A good SEO agency will tell you the importance of meta tags and the significance they hold in optimizing search engines. In recent years, more interesting and cutting-edge search engine performance variables have gained popularity, and meta tags have slightly diminished in significance – but should not be disregarded. 

Meta tags have lost some of their popularity due to SEO criteria like website user engagement, page load time, mobile friendliness, etc. However, they continue to be a crucial and fundamental element of websites and shouldn’t be ignored by any means. 

This article lists a few dos and don’ts to make sure you are following the fundamentals correctly.

Do:  

Maintain Uniqueness with Your Tags

Although this may seem very simple, it is crucial to keep in mind that meta tags need to be distinctive. You won’t gain anything by using multiple meta descriptions and title tags. In addition to being favored by search engines, distinct meta descriptions also allow you the opportunity to describe your web page more effectively.

This is crucial for e-commerce sites and online shops with a large selection of items that appear similar. They must precisely explain the item and relevant information the page should include in the meta tags and title descriptions for each page.

Do: 

Well-Planned Keyword Placement

While describing a web page’s content to users, meta tags should also contain pertinent keywords. During the optimization process, effectively using high-ranking keywords may benefit you in a few ways.

First, the keywords contained in the title tag and meta description might be given higher weight by crawlers from search engines. Second, Google highlights in the meta description with relevant keywords that people look for on the internet. This attracts online visitors’ attention and persuades potential customers to visit a website.

Do: 

Make Engaging Tags

Do you think about how you can convince your customers? Well, the simple answer is that you need to make your meta tags quirky and engaging. Here’s how:

  • Check to see whether you can assure the reliance of your content with facts and figures that are spot-on!
  • You can use the company’s brand name in the title or meta tag if it is well-known.
  • Put the most crucial details first in the meta tags to grab the attention of the user as quickly as you can.
  • Make use of the search terms that they will probably be using.
  • Ensure that the meta tags are grammar sound.
  • Write active phrases for your meta tags.
  • Make sure that they are simple to read and comprehend.

Don’t:

Go Beyond Character Limit

There are character restrictions for the meta tags and the title tags. The advice is to say whatever you wish to say within that limitation. The title tag typically shouldn’t exceed the limit of 55–60 letters, and meta descriptions should not exceed 155-165 letters.

Search engines will remove the extra text from a title tag if it goes over the limit. Put the most vital information within the first 50 letters to remain on the safe side.

Don’t:

Indulge in Duplication of Description

Duplicate meta tags that appear on various web pages are frequently the consequence of negligence or cost-cutting on the part of website owners. Every page needs a distinctive, interesting description or else the crawlers in search engines may very well skip it.

Oftentimes, auto-generated meta descriptions from CMS or plugins are disregarded or discarded. Nevertheless, many plugins usually offer suggestions for how to correct them. You must make the time to examine and optimize them based on the suggestions!

Don’t: 

Miss Out on Adding a Powerful CTA

The ultimate goal of a title tag, and particularly the meta description, is to get readers to click on the tags and go to the website.  For this reason, you require a strong call to action to seal the deal. Use of phrases like “Discover now,” “Purchase today,” “Check out more,” and “Browse for [your items]” may enhance click-through rates.

Don’t: 

Make the Meta Descriptions too short

Even though conciseness is crucial, it makes sense that you should still make the best use of the space provided to summarize and advertise your material. Search engines are likely to consider meta descriptions as lacking in quality if they are too brief.

This may adversely affect your page rank and almost surely result in Google replacing your descriptions with its text. There really ought to be no cause for this to happen, with only 160 characters or fewer to work with and a call to action to include.

To Conclude

Organic Click Through Rates (CTRs) are quickly expanding as a consideration for search engines. The only way to raise it is to make your website’s title and meta tags better.

You can create more effective meta tags by following the above-mentioned dos and don’ts. You can also take the help of an SEO agency like AdLift. They will help you see results right away!