Custom-printed cups are among the most versatile promotional products handed out by marketers. They are gifts that contain a printed design or message that conveys the essence of the brand. A prospective customer can use it daily to drink coffee or any other refreshment.
Every time your prospective customer picks up the cup to have their daily beverage, they will see your brand’s message. Hence, promotional cups help in building a brand’s awareness. You can visit website that has promotional products for sale to understand more about custom printed cups.
In the US, the promotional products industry market size by revenue is 15.6 billion dollars in 2021. The market size of the promotional product industry is estimated to increase by 4.8% in 2021.
Choose the Right Kind of Cup
Ensure that these mugs are practical and helpful to hand out at your business conference. Picking the right kind of mug is crucial. You can go for a specific type of cup if it goes with your brand. If you sell sports accessories, then a travel cup could be the better option. If you are working in adventure camps, campfire cups will help you reach out to more people. Visit a website that offers a wide variety to choose products.
Learn About the Quality of the Product
The custom-printed cups should be durable and of good quality. A cup that lasts for years will help in ensuring the constant promotion of your business. Your brand will always remain in your customer’s memory whenever they see the logo of your company. Apart from the logo, include your company name or contact information. It will help the customer in finding you with ease.
People often associate the quality of the promotional product with the business. So do not buy cheap cups that can easily crack in the microwave or disposable cups. Reusable cups made of ceramic, porcelain, stainless steel, stone or copper are the topmost options for customised cups.
The cup should feel comfortable when held. When placing an order with a manufacturer, check their process. Do they offer quality assurance? Is it microwave or dishwasher safe? Judge the manufacturing company based on the number of years they have been in business.
What Should Be The Design Of Your Cup?
The design of the cup should make a lasting impression. The following are a few tips to keep in mind before you place an order:
- The logo of your business should not be too small or too big.
- Decide the number of colours you want to include.
- Plan if you wish to keep the cup empty and have the logo on the side.
- Make sure to ask if the print will fade after a few washes.
- Avoid short-term offers on the cup as they will confuse potential customers.
Also, it is essential to decide among your team what will define the essence of the company. What message on the cup will help customers recognise your business? Keeping all these points in mind, decide on a unique custom cup that will help in increasing the brand awareness of the product.