There are now over 727,000 employed doctors and surgeons across the US. If you’re trying to appeal to those doctors, you need to develop a strong marketing strategy. Otherwise, another brand will attract those leads before you get the chance.
Here are five effective marketing to doctors tips you can use to take the lead this year. With these tips, you can generate more physician leads than ever before.
Start marketing with these lead generation strategy tips today!
Update Your Website
First, you need to make sure your website is optimized to generate leads. If your site is difficult to explore or use, visitors will leave. As they leave, your website’s bounce rate will start to plummet.
A low bounce rate can hurt your search engine rankings, impacting your ability to appear in front of doctors online.
First, make sure your site is fast, mobile-optimized, and secure. Then, improve the user experience (UX) on your site. For example, you can:
- Use better hosting
- Add negative space
- Simplify your forms
- Improve readability
- Use branded imagery
Consider working with an experienced web design and development agency to make these improvements. Focus time and attention on your forms, too. If your forms are complicated, you’ll struggle to gain doctor leads.
Create Compelling Content
As part of your marketing to doctors strategy, you need to make sure you’re appearing in front of and appealing to physicians. Start by gathering keyword research. Determine what doctors are searching for online.
Then, create compelling content for your blog, including articles, eBooks, infographics, and videos. End each post with a call to action encouraging readers to fill out a form on your site.
You can also attract more website traffic and physician leads with search engine marketing (SEM). Start by optimizing your blog content for search engine optimization (SEO). Otherwise, start using pay-per-click (PPC) advertising.
Nearly 70% of activities online begin with a search engine. SEM can help you appear in front of those doctors.
If they have an easier time finding your content, you’ll have an easier time learning how to market to doctors.
You can also engage your audience with social media marketing.
Reformat the blog content you created for each social media platform you use. Then, encourage people to engage with you online. Spark conversations to begin generating more leads.
Nurture With Email
Once you begin generating doctor leads, you need to nurture those leads. Keep communicating with your audience through email marketing.
You can begin developing your physicians email list here.
Marketing to Doctors: 5 Lead Generation Strategies for Success
Marketing to doctors is easier than you might think. Get started by using these five simple lead generation strategies. Keep adjusting your strategy based on the data you collect, too.
In time, you can begin generating doctor leads to set your brand up for lasting success!