Why Direct Mail Marketing Will Always Be an Effective Strategy

Having trouble finding new marketing ideas for small businesses? Before reinventing the wheel, why not go back to a simpler time before advanced PPC campaigns and SEO strategies. Well, up to 90% of direct mail gets opened, whereas most of us scroll right past the thousands of ads we see daily.

If you’re looking to change up your marketing strategy, then direct mail might be the right fit for you. Let’s talk about why direct mail marketing will never go out of style!

1. It Sticks in People’s Minds

When you send out a direct mail campaign, it’s more personalized than one of the 121 emails the average person receives each week. Also, they’re left with a physical copy of your promotion, and not just an email they can swipe away with their finger. This way, even if they toss it on the counter and forget about it for a minute, it may catch their eye later in the day.

2. It Grabs Attention

A physical copy with all of the promotional information on one or two pages is likely to grab more attention than a name and subject line. It’s easier to get people to people’s attention with a physical item they hold in their hands than another junk email.

3. Reaching the Right Target Audience

If you rely on local customers to keep your business afloat, then it’s much easier to target a direct mail campaign than any online marketing strategy. Facebook and Google Ads have come a long way, but they still aren’t 100% accurate, even on locations and home addresses.

When you send out a mail campaign, you know that you’re reaching local potential customers each time. All you have to do is get the addresses right!

4. Less Competition

Feel free to let your competitors battle each other for clicks on their ads or emails. Sending direct mail is a great way to stand out, as more and more companies transition to 100% online marketing. This is a great way to make a unique impression without worrying about oversaturating the market!

5. Direct Mail Marketing Is Affordable

Starting a direct mail marketing strategy from scratch is a small investment, and the ongoing costs are negligible. You can start by using existing address lists or membership data, the only costs are printing out your mail campaign.

From there, all you have to do is send out the direct mail and wait for new traffic to start coming in. If you’re curious about direct mail marketing ideas or how to get started, then learn more here.

Start Mailing Today

Now that you know some of the benefits of direct mail marketing in 2022, you can see why so many businesses still do it. Sure, online marketing tools are great, but nothing beats a personal and tangible marketing campaign. Get started today and stay up to date with our blog for our latest marketing tips for small businesses!