What Should a Good Template of Press Release Look Like? A Closer Look

A press release is a powerful tool for promoting your business or event. But what makes a good press release template? A well-written press release can help you get publicity for your business, product, or event.

In this blog post, we’ll share some tips on what should be included in a good template of a press release. We’ll also provide some tips on what to include in your press release to make it more effective.

So if you’re ready to learn more about creating an awesome press release, read on!

How Do You Write a Press Release?

Whether you’re looking to promote your business or simply get the word out about an upcoming event, following these template guidelines will help you create a successful online press release. Doing so will help ensure that your press release is clear and concise, and it will also make it easier for reporters and editors to publish.

You will need to include the following information in your press release: 


Keep it short and sweet – A headline should be concise and to the point so that readers can quickly understand what the press release is about.

Make it attention-grabbing – Use strong, active language to grab readers’ attention and encourage them to read more.

Communicate the key message – The headline should communicate the main point of the press release.


The dateline should include the city and state of where the release is originating as well as the date of when it was released; this should be placed at the very beginning of the document. 

If you want it to be released immediately, your dateline should look like this: ‘For Immediate Release’.

Do you want your press release to release on a particular date? If so, use a dateline that looks like this: “To Be Released On ____.”


A lead is the opening sentence or paragraph of a press release. It is designed to grab the attention of journalists and readers by summarizing the most important points clearly and concisely.

The lead should answer who, what, when, where, why, and how. Write this section in the third person.

The Body of the Press Release

When writing a press release content, it is important to consider who your audience is. You should write in a way that is accessible and interesting to them, while also including all the pertinent information they need.

The body can be multiple paragraphs long and should provide more details about what is happening in the press release.

Boilerplate (About the Company)

When crafting a press release, certain elements should be included in the boilerplate – the standard information at the top of the release.

This includes the company name and logo, contact information, website, social media handles, and a brief description of what the company does. Place it at the end of your press release.

Using a Press Release Template Is Easy

Be sure to follow this template for press release that we have provided and make sure to include all the necessary information. Then, you can take these foundational guidelines and improve them with targeted research and statistics