What Is User Generated Content?

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By the numbers, 92 percent of people trust their friends and family over the word of traditional media outlets. This might not be great news for the media industry at large, but you know who this bit of information does help?

Your business.

Letting customers post about your products and services can not only save you time and money on production costs – it can also help you establish credibility.

What is user-generated content? And how can you make it work for your company? Read on to learn more about the power of UGC.

What is User-Generated Content?

Before we can start talking about what UGC can do for your business, it’s important to establish a working user-generated content definition.

In most marketing circles, user-generated content is content that unpaid and unaffiliated third parties produce about a particular brand or company. To that end, common user-generated content examples can include reviews, social media posts, YouTube videos, and user-driven hashtags.

If you’ve visited an e-commerce site or seen a non-sponsored post on Facebook or Instagram that says, “This is what the product did for me.”, chances are that you’ve seen user-generated content at work. 

What are the Benefits of UGC?

From a professional standpoint, UGC isn’t something that you can control. There’s no guarantee that customers will be using the product correctly or that the photos they take will look professional. 

Some of the advantages of UGC include:

  • Increased social proof
  • Free audience tracking and insight
  • Social media content that you don’t have to produce 

No matter which way you slice it, UGC is a powerful resource to have in your marketing arsenal. All you have to do is learn how you can use it to your advantage.

User-Generated Content and Your Business

So of course, all of this begs the question, how can you put user-generated content to good use?

For starters, you can use it on your website. Videos, photos, and reviews can all show future customers that your product or service works. And if people are able to look at folks and think, “Hey, that person’s before photo looks exactly like mine!”, they’ll be more likely to hear what you have to say.

However, that’s not the only use case. You can also use curated UGC to fill out your own marketing channels and social media platforms. And to that end, once you’ve used business-oriented editing apps, you’ll never have to ask the question, “What is crewstudio?” ever again. 

Should User-Generated Content Be Part of Your Marketing Strategy?

When push comes to shove, user-generated content can give your business a level of credibility that you didn’t expect. In addition, it can also help your other customers figure out how to get more use out of your service or product.

So what is user-generated content exactly? It’s your ticket to getting an instant credibility boost in the eyes of your future customers.

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